Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$93,050
Proxy wage for paid media roles in Colorado (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
27,880
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Colorado
Vs. U.S. median
+18.1%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$120,000 / year
Jobs with salary
99
Typical posted range
$87,500 – $122,500 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Colorado
2 cities with paid media jobs
In-Office
FULL TIME
September 3, 2026
Performance Marketing - SEM Remote, New York, USA View role
Unity Technologies
In-Office
FULL TIME
September 2, 2026
In-Office
FULL TIME
September 2, 2026
Remote Senior PPC Manager - B2B SaaS Growth Lead
SimpleTiger LLC
In-Office
FULL TIME
September 2, 2026
Senior SEM & Performance Marketing Manager - Remote
Unity Technologies
In-Office
FULL TIME
September 2, 2026
Hybrid Digital Marketing Specialist — Paid Media & Growth
University of Maine at Augusta
Hybrid
FULL TIME
September 2, 2026
Remote Growth Marketing Strategist – DTC & AI-Driven
NextPath Career Partners
In-Office
FULL TIME
September 2, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 47%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Colorado (state)
- Median annual wage
- $93,050
- Mean annual wage
- $98,960
- 10th percentile
- $48,900
- 90th percentile
- $165,190
- Employment
- 27,880
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Colorado
Source: BLS OEWS (2025)