Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$93,050
Proxy wage for paid media roles in Colorado (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
27,880
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Colorado
Vs. U.S. median
+18.1%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$120,000 / year
Jobs with salary
99
Typical posted range
$87,500 – $122,500 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Colorado
2 cities with paid media jobs
Director of Marketing- Paid Media, SEO, Creative & Guest Marketing
Local Vacation Rental
In-Office
FULL TIME
August 26, 2026
Growth Marketing Leader — Paid Media & Analytics (Castle Rock)
Robinson & Henry, P.C.
In-Office
FULL TIME
August 25, 2026
Senior Growth Marketing Specialist - Alfred Music
Peaksware Holdings, LLC
In-Office
FULL TIME
August 24, 2026
In-Office
FULL TIME
August 24, 2026
SaaS Growth Marketing Specialist – Lifecycle & CRO
Peaksware Holdings, LLC
In-Office
FULL TIME
August 23, 2026
Vice President, Growth Marketing & Strategy (Greenwood Village)
XANTERRA TRAVEL COLLECTION
In-Office
FULL TIME
August 19, 2026
Growth Marketing Leader - Hospitality & Strategy (Greenwood Village)
XANTERRA TRAVEL COLLECTION
In-Office
FULL TIME
August 19, 2026
Community Liaison & Growth Marketing Specialist
Boost Home Healthcare - North Shore (MA)
In-Office
FULL TIME
August 18, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 47%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Colorado (state)
- Median annual wage
- $93,050
- Mean annual wage
- $98,960
- 10th percentile
- $48,900
- 90th percentile
- $165,190
- Employment
- 27,880
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Colorado
Source: BLS OEWS (2025)