Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$94,700
Proxy wage for paid media roles in California (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
119,070
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in California
Vs. U.S. median
+20.2%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$135,000 / year
Jobs with salary
375
Typical posted range
$88,750 – $160,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in California
11 cities with paid media jobs
indicates external job listing (opens in new tab)
Paid Media Activation Specialist – Irvine (Contract)
Blizzard Entertainment
In-Office
FULL TIME
July 19, 2026
Paid Search Jr. Analyst: Growth & Optimization
Shoptalk |
$70,304 - $72,000
In-Office
FULL TIME
July 19, 2026
Paid Social Advertising Specialist - Lead Gen (6-Month Contract, Hybrid)
Waterfall Technology Consulting Partners LLC
Hybrid
FULL TIME
July 19, 2026
Paid Social Manager - Remote, Data-Driven & Impactful
Wpromote,-LLC- |
$70,000 - $85,000
In-Office
FULL TIME
July 19, 2026
In-Office
FULL TIME
July 19, 2026
Product Marketing Manager, Rich Business Messaging, Google Ads
Google |
$141000 - $206000
In-Office
FULL TIME
July 19, 2026
Programmatic Advertising Operations Manager- Xumo
Comcast Advertising
In-Office
FULL TIME
July 19, 2026
Remote Digital Acquisition Lead: Paid Media & Funnels
Golden Pet Brands
In-Office
FULL TIME
July 19, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- California (state)
- Median annual wage
- $94,700
- Mean annual wage
- $108,120
- 10th percentile
- $48,440
- 90th percentile
- $181,600
- Employment
- 119,070
- U.S. median (same SOC)
- $78,760
Median annual wage trend
California
Source: BLS OEWS (2025)