Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$65,430
Proxy wage for paid media roles in Arkansas (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
6,250
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Arkansas
Vs. U.S. median
-16.9%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$83,000 / year
Jobs with salary
10
Typical posted range
$83,000 – $83,000 / year
Source: PPCjobs.com inventory (posted salaries)
Paid Media Specialist (UAE) - (Remote - Part-time)
Whitecollars
In-Office
FULL TIME
September 16, 2026
Remote Meta Ads & Performance Marketing Specialist
United States Digital Space LLC
In-Office
FULL TIME
September 16, 2026
In-Office
FULL TIME
September 16, 2026
Creative Strategist - Performance UGC / Paid Social
Everyday Dose Inc.
In-Office
FULL TIME
September 16, 2026
Creative Strategist für Google Ads (m/w/d) - 100% remote
Beilmann Marketing
In-Office
FULL TIME
September 16, 2026
Senior Manager, Paid Social - Body & Skin Accounts
iRestore Laser
In-Office
FULL TIME
September 16, 2026
In-Office
FULL TIME
September 16, 2026
In-Office
FULL TIME
September 16, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 56%
- Men 44%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Arkansas (state)
- Median annual wage
- $65,430
- Mean annual wage
- $78,430
- 10th percentile
- $34,560
- 90th percentile
- $136,310
- Employment
- 6,250
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Arkansas
Source: BLS OEWS (2025)