Job Title

Growth Marketing & Content Manager (Real Estate Lead Generation)

Location: Northern New Jersey (Livingston area)

Experience: 2–5 years

About Us

We are a growing Northern New Jersey real estate brokerage specializing in new construction

homes and builder partnerships across towns such as Livingston, Short Hills, Chatham, and surrounding communities.

Our team works closely with local builders who purchase older homes, develop new construction properties, and rely on us to market and sell those homes effectively.

We are looking for a high-energy, entrepreneurial marketer who can help us build a modern marketing engine focused on generating buyer leads, promoting listings, and building our

brand presence in our core markets.

This role is ideal for someone who enjoys working in a fast-paced small business environment , experimenting with new marketing ideas, and seeing direct results from their work.

Role Overview

The Growth Marketing & Content Manager will be responsible for building and managing digital marketing campaigns that generate buyer leads for new construction homes and promote our listings effectively. This role combines data-driven marketing with creative content creation.

The ideal candidate is comfortable running digital advertising campaigns, creating engaging marketing content, and coordinating freelancers when needed. This is a hands-on role where you will have significant ownership and the opportunity to help shape the company’s marketing strategy.

Key Responsibilities

Lead Generation Campaigns

Develop and manage digital campaigns that attract buyers interested in homes in our core markets.

Responsibilities include

Running Facebook and Instagram advertising campaigns

Running Google search campaigns targeting home buyers

Testing different messaging and audiences to generate leads

Monitoring performance and improving cost per lead

The goal is to create a consistent flow of qualified buyer leads.

Listing Marketing & Campaign Launches

Turn each new listing into a coordinated marketing campaign.

Examples include

“Coming soon” promotions

new listing announcements

open house marketing

digital advertising campaigns

email announcements

Work closely with agents and builders to ensure listings receive maximum exposure.

Content Creation

Create engaging content that attracts buyers and strengthens the company’s brand. Examples include:

short-form property videos

social media posts

neighborhood highlights

market update videos

new construction walkthroughs

We already work with professional photographers and videographers, and this role will help coordinate and distribute that content.

Freelancer & Vendor Management

Identify and manage external creative support when needed.

Examples include

hiring video editors

working with graphic designers

coordinating drone footage

managing freelancers on platforms like Upwork or Fiverr

This role should be comfortable directing creative work and maintaining consistent quality.

Lead Tracking & Data Management

Organize and track marketing-generated leads using simple tools such as Google Sheets and email lists.

Responsibilities include

maintaining buyer lead lists

tracking where leads come from

organizing leads by campaign

providing visibility into marketing performance

Hard Skills (Required)

Digital advertising (Facebook / Instagram Ads, Google Ads)

Basic landing page creation or website editing (Squarespace, Webflow, etc.)

Social media marketing and content distribution

Basic video editing (CapCut, Premiere, or similar tools)

Digital marketing analytics and campaign optimization

Familiarity with spreadsheet-based data tracking (Google Sheets or Excel)

Soft Skills (Very Important)

We are looking for someone who is

Entrepreneurial – Comfortable working in a small business environment and taking initiative.

Results-focused – Motivated by measurable outcomes such as leads generated and campaigns that perform well.

Creative and resourceful – Able to come up with marketing ideas and find ways to execute them efficiently.

Organized and detail-oriented – Able to track campaigns, leads, and marketing performance.

Comfortable experimenting – Willing to test different marketing ideas and improve based on results.

Strong communicator – Able to collaborate with agents, builders, photographers, and freelancers.

Experience

Ideal candidates will have

2–5 years of experience in digital marketing, growth marketing, or content marketing

experience working with a small business, startup, agency, or real estate company

experience running digital advertising campaigns that generate leads

Experience in real estate marketing is a plus but not required.

Tools We Use (or Expect Familiarity With)

Meta Ads Manager

Google Ads

Canva or Adobe Creative tools

CapCut / Premiere / video editing tools

Google Sheets / Excel

Squarespace or similar website platforms

Why This Role is Unique

This role offers the opportunity to build a marketing engine from the ground up within a growing real estate business.

You will have the opportunity to

take ownership of marketing strategy

experiment with new marketing ideas

directly impact business growth

work closely with experienced real estate professionals and builders

Ideal Candidate Mindset

This role is perfect for someone who

enjoys building things from scratch

wants real responsibility early in their career

likes seeing measurable results from their work

is interested in real estate, marketing, and entrepreneurship

We are looking for someone who enjoys solving real business problems through marketing, not just posting on social media.

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