Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$61,950
Proxy wage for paid media roles in New Mexico (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
1,610
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in New Mexico
Vs. U.S. median
-21.3%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Not enough salary data in this filter yet to build a snapshot. Other channels may still show one when more listed salaries are available.
Cities in New Mexico
1 city with paid media jobs
indicates external job listing (opens in new tab)
Digital Marketing Lead: Paid Media, CRO & Analytics
Southwest Women's Oncology
In-Office
FULL TIME
August 10, 2026
Growth Marketing Lead - Own Campaigns & Growth Outcomes
Infinity Constellation |
$130,000 - $150,000
In-Office
FULL TIME
August 9, 2026
Resident Experience & Growth Marketing Specialist
Vistas San Marcos
In-Office
FULL TIME
August 9, 2026
ROI-Driven SEO & SEM Marketing Specialist
Xynergy® Media & Digital Marketing
In-Office
FULL TIME
August 8, 2026
SEO / SEM Digital Marketing Specialist
Xynergy® Media & Digital Marketing
In-Office
FULL TIME
August 8, 2026
Enterprise Growth Marketing Lead — ABM, Events & Digital
Wolters Kluwer
In-Office
FULL TIME
July 30, 2026
In-Office
FULL TIME
July 14, 2026
Growth Marketing Specialist: Campaigns, Design & Analytics
Signature Heating, Cooling and Plumbing
In-Office
FULL TIME
July 12, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 57%
- Men 43%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- New Mexico (state)
- Median annual wage
- $61,950
- Mean annual wage
- $67,090
- 10th percentile
- $41,600
- 90th percentile
- $98,060
- Employment
- 1,610
- U.S. median (same SOC)
- $78,760
Median annual wage trend
New Mexico
Source: BLS OEWS (2025)