Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$66,390
Proxy wage for paid media roles in Iowa (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
8,880
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Iowa
Vs. U.S. median
-15.7%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Not enough salary data in this filter yet to build a snapshot. Other channels may still show one when more listed salaries are available.
Cities in Iowa
2 cities with paid media jobs
indicates external job listing (opens in new tab)
Integrated Search Manager: SEO/SEM Leader (Hybrid/Remote)
Strategic America
Hybrid
FULL TIME
August 12, 2026
Retail Growth Marketing Manager - Drive In-Store Traffic
Stevenson Staffing LLC
In-Office
FULL TIME
August 11, 2026
B2B Growth Marketing Specialist - Hybrid & HubSpot
Homesteaders Life Company
Hybrid
FULL TIME
August 8, 2026
Growth Marketing Specialist — Campaigns, Content & Analytics
Cypress Village
In-Office
FULL TIME
July 18, 2026
Growth Marketing & Campaign Specialist
The Forum At Rancho San Antonio
In-Office
FULL TIME
July 3, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 57%
- Men 44%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Iowa (state)
- Median annual wage
- $66,390
- Mean annual wage
- $73,380
- 10th percentile
- $40,160
- 90th percentile
- $122,120
- Employment
- 8,880
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Iowa
Source: BLS OEWS (2025)