Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$62,630
Proxy wage for paid media roles in Utah (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
14,510
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Utah
Vs. U.S. median
-20.5%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$115,500 / year
Jobs with salary
10
Typical posted range
$87,500 – $145,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Utah
2 cities with paid media jobs
Remote US
Full Time
July 21, 2026
Featured
Digital Marketing Specialist/Associate Consultant
Digital4Startups Inc. | USD $65,000-$90,000
Remote US
Full Time
July 8, 2026
Remote US
Full Time
July 16, 2026
Growth Marketing Specialist for Home Services
Five Star Franchising
In-Office
FULL TIME
September 3, 2026
Chief Growth Marketing & Online Enrollment Leader
Southern Utah University
In-Office
FULL TIME
August 27, 2026
Executive Director of Growth Marketing and Enrollment
Southern Utah University
In-Office
FULL TIME
August 25, 2026
Growth Marketing Liaison — Lead Gen & Brand Outreach
Matt Culligan - State Farm Agent
In-Office
FULL TIME
August 25, 2026
Director of Growth Marketing & Performance
Western States Lodging & Management
In-Office
FULL TIME
August 23, 2026
Ecommerce Design & PPC Specialist Amazon/Walmart Ads
Five Star Commerce
In-Office
FULL TIME
August 20, 2026
Senior Growth Marketing Manager - Demand Gen & ABM
Method Recruiting, a 3x Inc. 5000 company
In-Office
FULL TIME
August 13, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 47%
- Men 54%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Utah (state)
- Median annual wage
- $62,630
- Mean annual wage
- $71,490
- 10th percentile
- $38,380
- 90th percentile
- $120,410
- Employment
- 14,510
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Utah
Source: BLS OEWS (2025)