Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$62,630
Proxy wage for paid media roles in Utah (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
14,510
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Utah
Vs. U.S. median
-20.5%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$115,500 / year
Jobs with salary
10
Typical posted range
$87,500 – $145,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Utah
2 cities with paid media jobs
Senior Customer Growth Marketing Strategist
Qualer, Now a MasterControl Company
In-Office
FULL TIME
August 9, 2026
Executive Director of Growth Marketing and Enrollment, Grad and Online Programs
Southern Utah University
In-Office
FULL TIME
August 8, 2026
Brand Growth Marketing Coordinator | Flexible Schedule
Mountain State Oral & Facial Surgery
In-Office
FULL TIME
August 7, 2026
Growth Marketing Ops Intern: Google Maps Pins (On-site)
Wilshire Lane Capital
In-Office
FULL TIME
August 7, 2026
Social Media & Growth Marketing Manager
Creative Construction Solutions
In-Office
FULL TIME
August 4, 2026
Growth Marketing Analyst: Data-Driven Growth & Insights
Ballerina Farm
In-Office
FULL TIME
August 3, 2026
Growth Marketing Leader Customer Acquisition & Brand
MarketPro Inc Defunct
In-Office
FULL TIME
July 16, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 47%
- Men 54%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Utah (state)
- Median annual wage
- $62,630
- Mean annual wage
- $71,490
- 10th percentile
- $38,380
- 90th percentile
- $120,410
- Employment
- 14,510
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Utah
Source: BLS OEWS (2025)