Company Description

Our client is a high-growth direct-to-consumer (DTC) online jewelry brand with sales in the nine-digit range. They are a digitally-native company committed to innovative marketing strategies and continuous performance optimization. The organization prides itself on its dynamic, data-driven approach to customer acquisition and brand growth.

Objective of the Role

The VP of Performance Marketing will be a strategic leader responsible for developing and executing comprehensive digital marketing strategies that drive customer acquisition, revenue growth, and marketing efficiency. This role requires a hands-on executive who can manage substantial media budgets and transform data insights into actionable growth initiatives.

Ideal Profile

Our client seeks a sophisticated performance marketing executive with

A proven track record of leading digital marketing strategies in high-growth DTC environments

Deep expertise in paid media channels and e-commerce marketing

Exceptional analytical skills with the ability to derive meaningful insights from complex data sets

A entrepreneurial mindset and demonstrated experience scaling marketing programs

Strong leadership capabilities with excellent communication and collaboration skills

Responsibilities

The VP of Performance Marketing will

Develop and implement comprehensive performance marketing strategies across paid media channels

Manage and optimize large-scale media budgets on platforms like Google, Meta, and other digital advertising ecosystems

Design and execute multi-channel acquisition campaigns with a focus on efficiency and scalability

Conduct continuous testing and optimization of marketing campaigns, creative assets, and messaging

Collaborate closely with cross-functional teams, including creative, email/SMS, and product teams

Identify and evaluate new customer acquisition channels and opportunities

Build and maintain strategic vendor and partner relationships

Create detailed performance reports and present strategic recommendations to executive leadership

Drive innovation in creative production and marketing messaging

Requirements

Professional Experience

6+ years of performance marketing leadership in DTC e-commerce

Proven expertise in media buying on Meta, Google, and other digital platforms

Comprehensive knowledge of programmatic advertising, affiliate marketing, and lifecycle marketing channels

Experience with advanced analytics, A/B testing, and multi-source data aggregation

Prior startup experience highly preferred

Appreciated previous experience: Aurate, BaubleBar, Blue Nile, Brilliant Earth, Catbird, Dorsey, Gemist, Gorjana, James Allen, Jean Dousset, Kendra Scott, Mejuri, Missoma, Monica Vinader, Oro, Rellery, Ring Concierge, Soko, Stone and Strand, The Clear Cut, Vrai, With Clarity

Appreciated previous titles: VP of Marketing, CMO, Chief Marketing Officer, VP of Digital Marketing

Skills and Competencies

Exceptional data analysis and strategic planning abilities

Proficiency in marketing technology and analytics tools

Strong project management and prioritization skills

Ability to thrive in a fast-paced, results-driven environment

Advanced communication and interpersonal skills

Goal-oriented with a commitment to continuous learning and improvement

This role offers an exceptional opportunity for a high-caliber performance marketing executive to drive significant growth in a dynamic, digital-first organization.