Job Description Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client, A real-food nutrition company focused on regeneratively raised meat snacks and supplements, crafted to make eating like a human easy, honest, and impactful.

Job Description We’re hiring a VP of Growth to own the entire growth engine. This is not a channel role. This is not a “manage agencies” role. This is a build, lead, and scale the machine role.

You will architect and run a modern DTC growth system across

Paid acquisition

Organic / founder-led growth

Creative strategy

Affiliate + partnerships

Lifecycle + retention

Offer + funnel design

You’ll lead a cross-functional team and be directly responsible for driving new customer growth, CAC efficiency, and LTV expansion.

Responsibilities Growth Strategy & System Design

Build and continuously evolve our growth playbooks

Design scalable systems for

Paid acquisition (Meta-first, multi-channel expansion)

UGC + creator pipelines

Affiliate / performance partnerships

Founder-led organic growth (critical)

Translate strategy into clear weekly execution + KPIs

Paid Acquisition at Scale

Oversee multi-million dollar annual spend

Drive performance across: Meta (core), Google / YouTube, Emerging channels (TikTok, etc.)

Optimize to contribution, not vanity ROAS

Continuously push new audience + creative expansion

Creative Strategy Leadership

Own the creative engine , not just performance

Build repeatable systems for

High-volume UGC production

Ad concept pipelines (hooks, angles, offers)

Iteration velocity

Partner tightly with content + founder to unlock scroll-stopping creative

Founder-Led Growth Flywheel

Build systems that convert: Organic reach → leads → customers

Launch and scale

Lead magnets

Advertorial funnels

“Blog ads” / whitelisting strategies

Offers, Funnels & Monetization

Constantly ideate and test

Offers (bundles, discounts, entry points)

Funnels (sample packs, subscriptions, lead gen)

Improve AOV, Conversion rate, and New customer acquisition efficiency

Retention & LTV Expansion

Build a subscription-first growth engine

Drive Repeat purchase rate and Cohort LTV (30 / 60 / 90 day)

Partner with Retention lead on

Email / SMS

Post-purchase flows

Retention campaigns

Team Leadership

Lead and develop a high-performance growth org

Paid, Retention, Creative / Content, Affiliates, and Brand / Partnerships

Set clear ownership, KPIs, quarterly rocks and accountability

Create a culture of Speed, Ownership, Relentless iteration

About You 6+ years of DTC eCommerce Growth experience (CPG / VMS highly preferred)

Expert understanding of building repeatable, scalable growth systems, not just paid ads

Team leader and people manager, capable of driving channel-level performance

Expert knowledge of how to efficiently scale new customer acquisition for a subscription-heavy CPG brand

World-class creative strategist: can build frameworks for ad creatives, angles, hooks, messaging, understand landing page CRO best practices, etc.

Shopify ecosystem expert (Platform functionality, apps, integrations)

Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, iROAS, etc)

Experience leveraging next-gen attribution tactics / platforms for incrementality testing / MMM modeling (Haus, Prescient, Triple Whale, Northbeam)

Very strong retention knowledge, especially around driving subscriber LTV / churn reduction

Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV

Ability to design and test landing pages, page components and UX/UI enhancements as part of an ongoing CRO process

Can manage external agencies and contractors while owning outcomes

Care deeply about health, food, and building a brand with integrity

Prefer low-ego, remote, async work environments

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