Vice President, Performance Marketing and Media
About the Company
Top-tier independent marketing & advertising agency
Industry
Marketing and Advertising
Type
Privately Held
About the Role
The Company is in search of a VP, Performance Marketing and Media to take on a pivotal role in leading performance media across its client portfolio. The successful candidate will be tasked with the growth of the paid media discipline, ensuring that performance meets and exceeds benchmarks, and driving a culture of continual analysis, testing, and optimization. This includes leading and overseeing all performance media planning and buying across digital and traditional media channels, as well as formulating and executing performance media strategies and campaigns. The role also involves working closely with clients and internal teams to develop and oversee the strategy, execution, performance, and analysis of media programs.
Applicants for the VP, Performance Marketing and Media position at the company should have a minimum of 12 years’ experience in leading performance marketing teams and developing effective omnichannel paid media strategies. The role requires extensive experience in performance media, including a strong foundation of hands-on experience in managing media accounts end-to-end, and deep knowledge of media planning tools, DSPs, SEM, and paid social media platforms. The ideal candidate will have a proven track record in planning, buying, and optimization, as well as experience in navigating data ecosystems and managing relationships with performance vendors. Excellent analytical, problem-solving, and leadership skills are essential, as is the ability to mediate and de-escalate conflict. The role also involves providing media strategy leadership, contributing to new business, and developing standardized performance media operations and processes.
Travel Percent
Less than 10%
Functions
- Advertising/Media Planning
- Marketing
How to Apply for this Paid Media Job
Posted In
Expert Level PPC and Paid Social Jobs, Agency Jobs, Amazon Advertising Jobs, Paid Search (SEM) Jobs