Vice President of Growth Marketing
Schedule: Fully onsite initially; increased flexibility may be possible over time
Compensation: Approximately $200K
Reports To: CEO
About the Organization
Our client is a well-established, faith-based nonprofit organization with a large national membership base. The organization is financially strong, has invested in its technology and infrastructure, and is entering its next stage of growth.
The Opportunity
The organization has experienced limited membership growth and is looking for a proven Growth Marketing executive to determine what is working, identify opportunities, and build a strategy to drive sustainable growth.
This is not a traditional PR, communications, or brand marketing role.
The focus is on customer acquisition, digital marketing, demand generation, conversion, analytics, and membership growth. The ideal candidate will come from a subscription, membership, or recurring-revenue business and have a track record of delivering measurable growth.
What You’ll Do
- Develop and lead the organization’s growth marketing and customer acquisition strategy.
- Identify what is driving or limiting growth and determine where to invest resources.
- Lead digital marketing, demand generation, acquisition, conversion, analytics, and performance measurement.
- Use customer data and market insights to identify growth opportunities.
- Develop and test new acquisition channels, including referrals, influencers, partnerships, social networks, and other modern strategies.
- Provide strategic input into products, programs, positioning, and the overall customer experience.
- Partner closely with the CEO and executive leadership team on growth strategy.
- Work closely with Sales on acquisition and conversion.
- Evaluate marketing technology, systems, data, and analytics capabilities.
- Lead and develop the existing marketing organization and make changes where necessary.
- Build a high-performing, accountable, and data-driven growth team.
What We’re Looking For
- Current or previous VP-level Growth Marketing or comparable executive leadership experience.
- Proven experience growing a subscription, membership, or recurring-revenue business.
- Demonstrated, measurable success driving customer, subscriber, or membership growth.
- Strong digital marketing and demand generation experience.
- Strong analytical skills and the ability to identify why growth is or isn’t happening.
- Experience building and leading high-performing teams.
- Ability to move between strategy and execution.
- Strong career tenure and stability.
- Willingness to work onsite in Northeast Ohio.
- Genuine alignment with a Christian, faith-based organization.
Strongly Preferred
- Healthcare or insurance experience.
- Experience with different customer demographics or life stages.
- Product, program, or service development and positioning experience.
- Referral, influencer, social, community, or other non-traditional acquisition experience.
- Experience improving marketing technology, data, and analytics capabilities.
Faith-Based Environment
This is a Christian, faith-based organization, and genuine alignment with its mission is an important part of the position. Candidates should be comfortable working within a Christian organization and willing to support its mission and values.
The Ideal Candidate
The ideal candidate is a proven VP-level Growth Marketing executive from a subscription or membership-driven organization who has personally delivered measurable growth and knows how to build and lead a strong team.
They should be able to walk into an organization, understand the data, determine what is driving or limiting growth, and build a practical strategy to scale what works.
Healthcare experience is a plus, but subscription/membership experience and a proven record of growth are more important.
Interview Process
- Virtual interview with internal leadership
- Virtual interview with CEO
- Onsite interview
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