Role Overview

Latitude Outdoors is seeking aSr.Paid MediaManagerwho will own the planning, execution, and optimization of Latitude Outdoors’ paid advertising efforts across digital platforms. This roleis responsible fordriving profitable customer acquisition, scaling campaigns efficiently, and translating performance data into actionable growth strategies.

You will work closely with creative, ecommerce, and brand teams to ensure campaigns align with product launches, seasonal hunting cycles, and brand positioning.

Key Responsibilities

Plan, launch, and manage paid media campaigns across Meta, Google, YouTube, TikTok, Connected TV, and emerging digital platforms

Manage andallocatepaid media budgets to maximize growth whilemaintainingefficient acquisition costs.

Manage full-funnel strategy including prospecting, retargeting, and customer reactivation campaigns.

Optimizecampaigns for ROAS, CAC, and revenue growth whilemaintainingbrand integrity

Develop and test audience strategies, creative angles, and funnel structures

Collaborate with creative teams to brief ad concepts, messaging, and content needs

Monitor daily performance metrics and adjust budgets and bidding strategies accordingly

Build reporting dashboards and communicate insights to leadership

Conduct A/B testing across creatives, landing pages, and offers

Identifyscaling opportunities and new acquisition channels

Stay current with advertising platform updates, attribution changes, and industry trends

Partner with the creative team to develop a structured creative testing roadmap to continuously improve ad performance.

Collaborate with ecommerce and CRO teams to improve landing page performance and funnel conversion rates.

Qualifications

3+ years managing paid media for ecommerce or direct-to-consumer brands

Proventrack recordof scaling profitable acquisition campaigns

Strong understanding of Meta Ads Manager and Google Ads ecosystems

Experience with attribution models, conversion tracking, and analytics tools

Data-driven mindset with strong analytical skills

Ability to balance performance marketing with brand storytelling

Excellent organization and communication skills

Passion for the outdoors or hunting industry preferred but notrequired

Expectations and KPI’s

Customer Acquisition Cost (CAC) targets

Return on Ad Spend (ROAS) across paid channels

New customer revenue growth from paid media

Paid media contribution to total ecommerce revenue

Creative testing velocity and performance improvements

Marketing Efficiency Ratio (MER) / blended marketing performance

Successful launch and scaling of new advertising channels

Location & Work Format

In most cases, this role can be effectivelyaccomplishedthrough remote work. Candidates with the ability to collaborate regularly onsite at our offices in Grand Rapids, MI will have preference depending on project scope.

Benefits

Base salary negotiable based on experience

Performance based bonus 15% of base salary

Additionalproject-basedcompensation incentives available

401k with 4% company match

80% cost coverage of medical, dental & vision insurance

Relocation stipend available

About Latitude Outdoors

Latitude Outdoors is a fast-growing outdoor equipment company dedicated to redefining the mobile hunting experience. We design premium gear that blends innovation, performance, and simplicity — empowering hunters to move lighter, stay longer, and hunt smarter. Our team is passionate about the outdoors, craftsmanship, and building products that stand up to the most demanding conditions.

Our Vision for the Marketing Team

We are building a world-class marketing team that balances creativity, performance, and cross-functional collaboration. Our goal is to create meaningful brand experiences that reflect our values, connect deeply with our customers, and drive sustainable growth for the business. We believe in empowering our team with ownership, clarity, and the tools needed to execute ata high leveland continuously improve their craft.

What Our Marketing Team Values

Customer Obsession – solve problems with empathy & authenticity

Craftsmanship – sweat the details and take pride in our work

Agility – move fast, learn quickly, and adapt with purpose

Ownership – take initiative and follow through

Team First – win together and support each other

Latitude Core Values

Growth Mindset – strive to be the best, do not fear failure learn from it and reapply, seek continuous improvement, proactivelyidentifyand solve problems

Grit – work ethic encompassing resilience, persistence, and passion

Empathy – always considering the perspective of others with humility

Dependability – consistently deliver according to standards

Accountability – own outcomes, take responsibility with transparency and follow through

Communication – clear,timely, & consistent, always close the loop

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