Job Overview We are seeking a highly creative and execution‑focused Social Media, Content and Paid Ads Specialist to lead content creation, storytelling, and paid social media efforts across the MAF Hospitality brand portfolio (Folino Estate, Vintner's Table, Vintner's Inn and Andrea Folino Boutique). This role is ideal for someone who can both create compelling content and strategically promote it to drive visibility, engagement, leads, and investor awareness.

The ideal candidate is comfortable operating independently, traveling to locations for on‑site content capture, and turning everyday business activity into engaging brand storytelling. This role combines organic social media management, short‑form video production, paid Meta advertising, and performance reporting.

Qualifications 2–5 years of experience in social media marketing, content creation, or digital marketing

Strong understanding of Instagram, Facebook, LinkedIn, and Meta Ads Manager

Experience shooting and editing short‑form video content for social media

Proficiency with content editing tools such as Adobe Creative Suite, Canva, or similar platforms

Ability to balance creativity with performance‑driven marketing goals

Strong copywriting and storytelling skills

Comfortable working on‑site and traveling between locations as needed

Highly organized, self‑directed, and able to manage multiple projects simultaneously

Duties and Responsibilities Content Creation & Social Media Management Create, schedule, publish, and promote content across Instagram and Facebook

Repurpose content for LinkedIn with a focus on professional storytelling and investor‑facing messaging

Develop engaging content that supports brand growth, expansion announcements, company milestones, and the broader vision

Maintain a consistent brand voice and visual identity across all channels

Plan and execute content calendars aligned with company priorities and campaigns

Photo & Video Production Capture on‑site short‑form video and photography at MAF locations and events

Edit and produce high‑quality reels, short videos, photos, and promotional content optimized for social platforms

Travel regularly to various locations for content shoots and campaign coverage

Stay current with social media trends, formats, and platform best practices

Paid Social Media Advertising Manage Meta advertising campaigns across Facebook and Instagram

Boost high‑performing organic content to increase reach and engagement

Build and optimize retargeting campaigns

Run lead‑generation campaigns for events, weddings, and other business initiatives

Monitor ad performance and optimize for cost per result, lead quality, and ROI

Community Engagement Provide light community management support by responding to comments and direct messages

Escalate customer service or sensitive inquiries to leadership when necessary

Help maintain positive brand engagement and audience interaction

Reporting & Analytics Deliver weekly reporting on

Content performance

Engagement metrics

Ad spend and campaign results

Leads and inquiries generated

Cost per lead/result

Use analytics to improve future content and advertising strategy

Environmental/Physical Requirements Standing for long periods of time

Essential duties may include occasional long hours, weekends and holidays

Duties are performed in both indoor and outdoor settings, with events often taking place in the elements in all four seasons; events often involve loud music

The work environment can be loud and busy

Capable of lifting materials and/or products up to 50 pounds or more

Benefits PTO and Wellness Days

Medical, Dental, and Vision insurance options

401k with company match

Company dining program/employee discounts

Clear path for growth and career advancement

Excellent opportunity with growing brand

#J-18808-Ljbffr