Department: Paid Social, Performance Media Buying, Creative Strategy

Reports to: Head of Paid Social

Core Responsibility: Drive profitable growth for our clients through data‑led performance marketing and strategic planning across social media platforms.

KPI: Client New Customer Revenue Growth, Client retention and Cross Service upsells

Experience Level: Mid‑level (3+ years)

This is Public Nectar

We design performance marketing systems that connect and convert so that business leaders can lead business. The way we do it is simple: meticulously, with precision, and a growth mindset, always reaching, always evolving.

As a fast‑growing performance marketing agency, we specialise in paid advertising, performance creatives, and email marketing for D2C brands ranging from ambitious startups to established national brands. Our team of 35 passionate professionals is committed to delivering data‑driven results while maintaining our core values of winning with integrity, full ownership, and relentless growth.

Our Values

Winners Win – We get the job done right, rain or shine

Full Ownership – Accountability is our North Star

Integrity – Do what's right, not what's easy

Never Stand Still – 1% better every day leads to extraordinary heights

High Energy – Passion fuels performance

The Opportunity

Join our high‑performing paid social team as a Senior Paid Social Specialist and play a pivotal role in developing winning strategies that drive performance across social advertising campaigns and unlock growth for our clients' businesses. You'll be part of a team that thrives on continuous improvement, sharing expertise, and achieving data‑driven results.

This isn't just about running ads, you'll be the strategic architect behind campaigns that deliver exceptional ROI, building lasting client relationships, and contributing to our agency's reputation for delivering results that matter. If you're passionate about social media advertising and want to make a real impact on growing D2C businesses, this is your stage.

What You'll Own

Campaign Excellence & Strategic Development

Develop and execute high‑impact paid social advertising campaigns across Meta, TikTok, Snapchat, and Pinterest

Consistently achieve monthly ad spend and revenue KPIs while maximising efficiency and ROI

Conduct data‑oriented media buying with rigorous A/B testing for new creatives, audiences, and strategies to scale campaigns

Utilise advanced reporting tools including Shopify Reports, Motion, Agency Analytics, and Triple Whale to ensure all decisions are data‑driven

Creative Strategy & Performance Optimisation

Champion Creative Strategy for your clients, developing core creative testing roadmaps and measuring performance

Write direct‑response copy that resonates with target audiences and creates thumb‑stopping ads

Collaborate closely with the design team to find new creative angles and breakthrough concepts

Monitor and report on campaign success to internal teams and clients, ensuring targets are met and performance is rising

Client Partnership & Growth

Foster strong client relationships by understanding their goals, setting clear expectations, and delivering exceptional service

Identify and develop upsell and cross‑sell opportunities with existing clientele to strengthen brand foundations

Work closely with cross‑functional teams to ensure alignment on campaign objectives and strategies

Present clear, data‑backed insights and growth recommendations to clients

Stay ahead of industry trends, platform updates, and best practices to continuously refine advertising strategies

Actively participate in team meetings, share expertise, and contribute to the overall success of the paid social team

Work closely with our Head of Paid Social and the rest of the team to ensure alignment on all activity and progress

Develop your skills through ongoing learning and professional development opportunities

What You Bring

3+ years of hands‑on experience in paid social advertising, with proven success managing clients with ad spend of at least £30k – £50k per month

Deep understanding of advertising platforms including Meta, TikTok, Google, Snapchat, and Pinterest

Proven track record working with cross‑functional teams in an advertising agency, startup, or service‑based business environment

Extensive experience working with D2C industry clients and understanding their unique challenges

T‑shaped marketing knowledge with understanding of different areas of the marketing funnel

Technical & Analytical Skills

Strong analytical skills with exceptional attention to detail – you love tracking and interpreting data

Experience with reporting and analytics tools (Shopify, Triple Whale, Motion, Agency Analytics)

Proficiency in campaign setup, audience targeting, and performance optimisation

Advanced understanding of creative testing methodologies and performance measurement

Personal Attributes

Self‑motivated and proactive with a drive to consistently improve and stay current with industry trends

Detail‑oriented with a passion for analysing and tracking data

Self‑starter who can motivate themselves without constant guidance

Fluent in English, both written and verbal, with strong communication skills

High energy and enthusiasm for performance marketing challenges

Your Growth Journey

3 Months In

Full understanding of client objectives, campaign setups, and performance metrics

Successfully launched and optimised multiple campaigns across Meta and TikTok, delivering early wins

Identified scope for future client growth and integrated seamlessly with team workflows

Building strong relationships with clients and internal stakeholders

6 Months In

Fully integrated with the team and consistently exceeding performance benchmarks for your accounts

Beginning to explore upsell and cross‑sell opportunities with existing clientele

Recognised for contributing valuable insights and strategic thinking to client success

Developing stronger brand foundations with the agency through exceptional client service

12 Months In

Driven substantial revenue growth through performance optimisation and successfully scaled multiple campaigns

Seen as a key player in the agency's paid social success with wider team recognition

Taking leadership on complex accounts and mentoring newer team members

Contributing to agency growth through client retention and strategic account development

What We Offer

Competitive Package

Competitive salary commensurate with experience

Performance‑based bonus opportunities aligned with client success

Your birthday off (because everyone deserves to celebrate)

Professional Growth

Access to £10,000 worth of training courses and ongoing learning opportunities

Mentorship from highly experienced digital marketing experts

Working with a wonderfully diverse portfolio of clients, strengthening your skillset across many niches

Clear career progression pathways within our growing paid social team

Fully remote work environment

Subsidised gym membership up to £50 per month

Regular social events – quarterly team gatherings with a variety of bonding activities

Collaborative, high‑energy team environment focused on continuous improvement

Opportunity to make a real impact on growing D2C businesses

Agency culture built on sharing expertise and achieving exceptional results together

Work with cutting‑edge tools and platforms in the performance marketing space

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