Job Posting

Benefits & Compensation: 401(k) matching Health insurance: medical, vision, and dental $50K-86K Paid time off (PTO): vacation, sick, and holidays On-site gym/pool and game rooms Employee discount Coffee and snacks

Summary

The Growth Marketing Specialist is responsible for driving organic traffic growth through SEO and AI-driven discovery channels. This role leads strategy across technical SEO, content optimization, site architecture, and schema implementation to improve visibility and "Share of Model" on generative search platforms. The specialist analyzes performance data, conducts keyword and competitive research, and partners closely with Product, Engineering, and Content teams to turn insights into growth initiatives. The ideal candidate has at least three years of SEO or growth marketing experience (preferably in North American e-commerce), is comfortable working in startup environments, understands technical and content-led SEO, and is passionate about AI, emerging search trends, and Asian products. Bilingual English/Chinese is required.

Responsibilities

Own the organic growth strategy across SEO and AI discovery platforms

Implement strategies to increase "Share of Model" by optimizing site architecture and Schema markup for Generative Engine Optimization

Develop and execute a comprehensive SEO strategy, including technical SEO, onsite and offsite optimization, and content-led growth initiatives

Conduct keyword research, competitive analysis, and site audits to identify growth opportunities

Collaborate with Product, Engineering, and Content teams to implement the organic traffic growth strategy

Monitor and analyze search rankings, website performance, and user behavior, translating insights into clear action items

Evaluate organic traffic quality and performance, providing data-driven insights and recommendations for continuous improvement

Stay current with search ecosystem changes, algorithm updates, and emerging AI-driven discovery trends

Qualifications

3+ years of experience in SEO, organic growth, growth marketing, or AI-driven traffic, preferably within the North American e-commerce industry

Startup experience with hands‑on SEO and GEO is a strong plus

Strong ability to analyze data, generate insights, and translate findings into actionable recommendations

Hands‑on experience with Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs)

Solid understanding of content marketing, link‑building strategies, and technical SEO fundamentals

Strong interest in AI, search innovation, and content creation

Strong interest in Asian products and culture, with the ability to quickly identify emerging trends among our target customers

Bilingual in English and Chinese

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