Responsibilities

Drive product development across data, automation, and AI/ML capabilities to support marketing scalability and efficiency

Collaborate with engineering, data science, and analytics teams to deliver robust measurement and optimization tools

Translate complex technical concepts into actionable product requirements and communicate them effectively across stakeholders

Lead initiatives to integrate generative AI into marketing workflows, including content generation and ad creative optimization

Conduct market and trend analysis to inform product strategy and identify opportunities for innovation

Build a deep understanding of data infrastructure and source data dictionaries and database schema for wider use

Write user stories, acceptance criteria, hypotheses, and success metrics for new product features or enhancements

Requirements

Bachelor's or Master's degree in Computer Science, Engineering, Data Science, or equivalent experience

6+ years of product management experience, ideally in marketing platforms, data products, and AI/ML applications

Strong technical acumen with experience in data engineering, workflow orchestration, and machine learning operations

Excellent communication skills with the ability to influence cross-functional teams and stakeholders

Experience with Python, SQL, Java, HQL, Hive, Pyspark, or similar programming languages preferred

Well-versed in design thinking principles

Great problem-solving and analytical skills

Core Competencies

Demonstrates expertise in product management with a focus on data, automation, and AI/ML capabilities to enhance marketing efficiency. Proficient in translating technical concepts into actionable requirements while collaborating effectively with cross-functional teams.

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