Job Overview Own end-to-end strategy, execution, and optimization of paid social campaigns across LinkedIn, Meta, and emerging social platforms

Manage a significant budget to hit aggressive pipeline targets

Build full-funnel programs generating awareness, engagement, pipeline, and revenue across enterprise audiences

Develop audience strategies using first-party data, account-based targeting, lookalike modeling, and platform-native targeting

Design and run experiments across creative, messaging, audiences, and landing pages

Evaluate emerging channels, ad formats, audience targeting, and platform capabilities

Establish testing frameworks and best practices to improve campaign performance

Collaborate with lifecycle marketing, content, and brand teams to integrate campaigns into holistic customer journeys

Partner with design teams on campaign concepts and provide performance-driven feedback on messaging and creative assets

Work with Marketing Operations and Analytics teams on attribution, measurement, and reporting

Help shape Harvey's broader growth strategy

Requirements Bachelor's Degree

5–7+ years of experience managing paid social programs in B2B SaaS, with a strong focus on pipeline and revenue generation

Deep expertise across LinkedIn, Meta, and YouTube advertising platforms

Proven success scaling paid social programs while improving efficiency and business outcomes

Strong analytical capabilities with experience using performance data to drive strategic decisions

Experience building and executing campaigns targeting enterprise buyers with long and complex sales cycles

Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks

Ability to operate both strategically and tactically, defining the roadmap and executing details

Excellent communication skills and experience collaborating across marketing, operations, and sales teams

Experience managing seven-figure annual media budgets and scaling paid media programs in high-growth B2B SaaS companies

Experience with CTV, Reddit, programmatic media, or other emerging paid acquisition channels

Experience marketing to legal, professional services, or other enterprise audiences with complex buying cycles

Ability to work from the Dallas office 3 days per week

Core Competencies Demonstrates expertise in managing paid social campaigns across platforms like LinkedIn, Meta, and YouTube, with a strong focus on pipeline and revenue generation. Proven ability to analyze performance data and optimize strategies for enterprise audiences in high-growth B2B SaaS environments.

Highest-signal resume keywords Paid Social Campaign Management

B2B SaaS Marketing

Attribution and Conversion Tracking

Analytical Capabilities

Budget Management

Hard Skills Campaign Optimization

Audience Targeting

Lookalike Modeling

Performance Data Analysis

Experiment Design

CRM Integration

Marketing Measurement Frameworks

Emerging Channel Evaluation

Full-Funnel Program Development

Enterprise Buyer Targeting

Soft Skills Excellent Communication

Collaboration Across Teams

Strategic and Tactical Execution

Certifications & Qualifications Bachelor's Degree

Industry Keywords B2B Marketing

Pipeline Generation

Revenue Generation

Complex Sales Cycles

Enterprise Audiences

Tools & Technologies LinkedIn Advertising

Meta Advertising

YouTube Advertising

CTV Advertising

Programmatic Media

Reddit Advertising

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