Key Responsibilities

Set up paid Meta ads campaigns including Facebook and Instagram ad placements, boosted posts and remarketing campaigns.

Set up and periodically update all paid Meta ads’ audiences, including custom customer audiences, lookalike, interest-based, and remarketing audiences.

Monitor daily lead volumes, cost per lead, and ad spends to ensure the campaigns are spending each day while making adjustments as needed to maximize lead flow.

Establish and update lead goals for each campaign and brand monthly.

Provide performance reporting updates at least weekly with budget-to-actual comparisons, variance analysis, and recommendations.

Recommend, document, and implement strategies daily or weekly based on approval from the BU marketing team to maintain and/or improve performance of campaigns.

Analyze performance of ads, ad copy, placements, and other data points to identify opportunities and recommend testing strategies.

Attend weekly 1-on-1 and team meetings to report and discuss account performance, updates and recommendations.

Meet with Bryan U stakeholders, as needed, to provide insight, results, and recommendations.

Generate at least 3 new video ads (per account) and 3 new copy recommendations (per program) monthly and implement them into the campaigns once approved.

Resolve any outstanding issues or tickets with any of the digital marketing campaigns, audiences, or conversion tracking.

Collaborate with our web and salesforce specialists when needed to discuss Meta and CRM integration solutions and opportunities.

Support the Market Research department by completing competitive analyses of competitor ads and copy and providing recommendations.

Other special projects, duties, and responsibilities as assigned.

Requirements

2+ years of related experience in running paid ad campaigns on Meta platforms, optimizing for Lead events.

Certifications, preferably in Meta.

Deep knowledge of various bidding strategies and placements optimized for Lead generation.

Experience with creating and optimizing Meta audiences, including lookalike and Customer List audiences.

Experience with proven ad, ad set, and campaign optimization and testing strategies for continuous improvement.

Passion for education and the ability to thrive in an atmosphere of innovation and change.

Experience setting up Conversion Events and tracking through Meta’s Conversions API (CAPI) preferred.

Proven track record of successfully managing and effectively scaling paid social media marketing campaigns.

Strong communication and organizational skills.

Experience with an educational organization is a plus.

Ability to work on multiple tasks simultaneously in a collaborative environment.

Hard Skills

Meta Ads Campaign Setup

Bidding Strategies

Ad Optimization

Testing Strategies

Conversion Events Setup

Soft Skills

Strong Communication

Organizational Skills

Collaborative Work Style

Certifications & Qualifications

Meta Certification

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