Workshop Digital

Location

Remote Jobs
Remote US

Job Type

Full Time

Date Posted

May 15, 2026

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Position Summary

The Senior Paid Media Manager continues to develop their skills with some support from the Director of Paid Media as they take on medium & large-sized clients. They continue to: 

• Develop strategies and tactics that support client goals and drive strong paid digital marketing performance 
• Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth 
• Troubleshoot minor to complicated client issues 
• Implement and test new capabilities to enable client growth 

In addition, a Senior Paid Media Manager may be asked to train new hires on basic concepts and lead internal account teams.

Responsibilities

Overview

• Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Strategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Meta Ads, LinkedIn Ads, Programmatic, and other paid digital marketing channels
• Actively manage and seek ways to improve account performance
• Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats.
• Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retention
• Create a test hypothesis and implement landing page optimization tests to improve conversion rates
• Lead junior analysts on joint accounts
• Help create and execute educational initiatives for the paid media team, such as developing internal resources and training sessions
• Provide support for client services deliverables during the sales process for upsells and new business

Client Communication and Relationships

• Develop strong relationships with clients and identify senior stakeholders 
• Attend and participate in all meetings and calls with clients 
• Communicate effectively with various audiences, with support for some clients 
• Create and present insightful, meaningful, accurate reports and analyses with minimal support 
• Execute the Workshop Digital client flag process and proactively identify resolutions 
• Go the extra mile for assigned clients within the scope of the SOW

Internal Communication and Relationships

• Proactively seek and gracefully accept feedback 
• Tactfully share feedback with colleagues 
• Immediately inform the Director of Paid Media of any concerns or issues from clients when appropriate 
• Inform the Director of Paid Media of any updates, concerns, or potential points of interest from within the digital marketing community 
• May participate in the interview process
• Support special projects

Business Development

• Identify new opportunities for clients to meet their business goals 
• Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support 
• Manage beta tests of new services for the client set 
• Elevate client requests for SOW changes with some support

Training

• Provide feedback on training content 
• Develop basic training content with QA 
• Occasionally, conduct basic team trainings to help develop team expertise 
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices 
• Occasionally contribute thought leadership content to the Workshop Digital blog and the industry

Channel Management

• Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, and other paid digital marketing channels with minimal support 
• Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support 
• Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support 
• Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support 
• Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support 
• Meet and exceed client expectations and set KPIs with minimal support 
• Set up and review Google Analytics (and any other third-party tracking software) with minimal support
• Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support
• Conduct ongoing tests that drive towards growth and achieving client goals with minimal support
• Temporarily take on extra client hours to support the team during times of limited bandwidth

Qualifications

• 4+ years of demonstrated agency experience with clients, with respect to: 
• • Building strong relationships 
  • Prioritizing workload with some support 
  • Creating insightful, actionable, and accurate insights for client strategies and reports with some support
  • Presenting data and insights in a way that is logical, clear, and actionable, with some support 
  • Creating effective meeting agendas and leading client meetings with some support 
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    How to Apply for this Paid Media Job

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    Posted In
    Senior Level PPC and Paid Social Jobs, Agency Jobs, Amazon Advertising Jobs, Google Advertising Jobs, Linkedin Advertising Jobs, Microsoft/Bing Advertising Jobs, Paid Search (SEM) Jobs, YouTube Advertising Jobs