Senior Paid Media Manager (Google Ads, Hotel Ads & Meta)

Focus: Google & Meta | Direct Revenue Focus

About Method Co.

Method Co. is a boutique hospitality company that develops, designs, and operates a portfolio of hotels, restaurants, and apartment-style accommodations across the country. With a focus on culturally relevant and design-driven experiences, Method Co. creates spaces that blend thoughtful service, elevated design, and a deep sense of place.

About The Role

Method Co is seeking a hands-on Senior Paid Media Manager (Google Ads, Hotel Ads & Meta) to lead execution and optimization of paid media campaigns across our portfolio of hotels and food & beverage concepts. This role is focused on driving direct revenue through highly efficient, well-structured campaigns across Google Ads and Meta platforms, while ensuring accurate tracking, attribution, and performance reporting. This is a highly executional role. The ideal candidate is both strategic and deeply hands-on. This candidate will actively build campaigns, troubleshoot tracking, and continuously optimize performance based on data.

Core Responsibilities

Paid Media Strategy & Execution (Primary Focus)

Own day-to-day execution and optimization of paid media campaigns across

Google Ads (Search, Performance Max, Remarketing)

Meta Ads (Facebook, Instagram)

Build, launch, and manage campaigns directly within platforms

Develop campaign structures, keyword strategies, and audience targeting

Write and test ad copy and messaging

Monitor performance and continuously optimize for ROAS, CPA, IS% and revenue growth

Manage budget pacing and allocation across campaigns and properties

Tracking, Attribution & Technical Setup

Own implementation and QA of tracking across platforms

Meta Pixel

Google Ads conversion tracking

GA4 + Google Tag Manager (GTM)

Ensure accurate conversion tracking and attribution across all campaigns

Troubleshoot tracking issues (pixel firing, event duplication, attribution gaps)

Maintain UTM governance and consistency across campaigns

Partner with developers or vendors as needed for advanced tracking implementations

Performance Analysis & Reporting

Analyze campaign performance and identify opportunities for optimization

Build and maintain reporting dashboards (GA4, Looker Studio, internal platform reporting)

Report on key metrics including ROAS, CPA, conversion rate, and revenue

Translate data into clear insights and actionable recommendations

Creative & Landing Page Collaboration

Partner with internal creative team to develop high-performing ad assets

Provide clear creative briefs based on performance insights

Identify winning creative and messaging and guide iterations

Collaborate on landing page strategy to improve conversion rates

Cross-Functional Collaboration

Work closely with marketing, creative, and operations teams to align campaigns with business goals

Coordinate with external vendors or agencies when needed

Stay current on platform updates, industry trends, and new opportunities in paid media

Qualifications

5-8 years of experience in performance marketing or paid media

Strong hands-on experience with

Google Ads (Search & Performance Max required)

Meta Ads (Facebook & Instagram)

Experience implementing and managing tracking via GA4 and GTM

Strong understanding of attribution, conversion tracking, and data accuracy

Proven ability to manage budgets and drive measurable revenue growth

Strong analytical skills with ability to interpret data and optimize campaigns

Experience writing ad copy and guiding creative strategy

Comfortable working in a fast-paced, multi-brand environment

Hospitality or booking-driven business experience is a plus

Nice to Have

Experience with Google Hotel Ads or metasearch platforms

Familiarity with HubSpot or CRM platforms

Basic understanding of SEO (collaborative, not ownership)

Experience with booking engines or e-commerce platforms