Location: Miami, FL (In-office Preferred)

Job Type: Full-time

Compensation

90,000 – $150,000 per year

(Base + performance bonuses based on lead generation and ROI)

Job Summary We are seeking an elite-level Paid Media Director with proven, high-level experience managing large-scale advertising campaigns specifically in:

Medical Malpractice

Slip and fall

This is NOT an entry-level or general digital marketing role.

We are looking for someone who has already successfully managed aggressive, high-budget campaigns in highly competitive industries and understands how to generate qualified leads at scale through Meta, TikTok, and Google Ads.

The ideal candidate must have deep expertise in

Meta Ads (Facebook & Instagram)

TikTok Ads

Google Ads / YouTube Ads

Conversion optimization

High-intent search campaigns

Competitive legal and medical advertising markets

We are looking for a true performance-driven operator who understands how to scale campaigns profitably in industries where CPL, conversion quality, and speed matter.

Key Responsibilities Develop and scale high-performing paid advertising campaigns focused on

Medical Malpractice

Manage large advertising budgets across

Meta

TikTok

Google Ads

YouTube

Generate qualified leads with strong ROI and conversion performance

Build and optimize funnels for consultations, appointments, and signed cases

Develop aggressive retargeting and audience segmentation strategies

Create and optimize landing page strategies for conversion

Continuously improve

CPL

CAC

ROAS

Monitor competitor activity and market trends

Work directly with ownership and executive leadership

Collaborate with content, web development, intake, and sales teams

Track performance through

Google Analytics

GTM

CRM systems

Attribution systems

Requirements Minimum 5+ years managing high-budget paid media campaigns

MUST have direct experience in

Personal Injury advertising

Expert-level knowledge of

Meta Ads Manager

TikTok Ads Manager

Google Ads

YouTube Ads

Proven history generating profitable campaigns in highly competitive markets

Deep understanding of

Conversion optimization

Retargeting

Creative testing

Attribution

Strong analytical and reporting skills

Ability to move fast and aggressively optimize campaigns

Preferred Qualifications Experience managing seven-figure annual ad budgets

Experience working directly with law firms or medical groups

Experience scaling multi-location campaigns

Strong understanding of intake and lead qualification systems

Experience with AI-driven ad optimization and creative testing

What We Are Looking For We are not looking for someone who “knows ads.”

We are looking for

A high-level operator

Someone obsessed with performance and ROI

Someone who understands aggressive growth

Someone who has already competed in difficult markets and won

This role is for someone who wants to build and dominate in highly competitive industries.

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