The Sr Marketing Specialist role will engage and inspire Hermanson clients and staff through the creative and effective expression of Hermanson Company’s capabilities, approach, values and purpose.

This role is a key member of the Hermanson Marketing team, responsible for executing sales and marketing activities to support business growth. This position focuses on developing, maintaining, and optimizing marketing efforts for assigned business groups while collaborating with various internal and external stakeholders.

The Sr. Marketing Specialist plays a vital role in proposal development, sales collateral creation, event coordination, and client engagement. To be successful, they must possess strong organizational, writing, and communication skills to effectively support the company’s marketing strategies and sales initiatives. Additionally, the Sr. Marketing Specialist would lead a team of Marketing Specialists to balance the proposal and interview workload.

Roles & Responsibilities

Support project and client sales efforts with BGLs and executives

Lead document planning and organization

Develop RFQ and RFP compliant written narratives

Edit and produce final documents

Support interview planning, production, and review

Participate in strategy sessions shaping written and presentation messaging

Collaborate with marketing and sales teams on project presentations

Incorporate SME input; proof and edit proposals and materials

Collaborate across departments on project and company marketing strategy

Maintain OpenAsset database

Update and maintain Hermanson Sales and Marketing Collateral, including

Annual review and update of Sales collateral

Prequalification management

CRM maintenance

Collaborate with Business Development team

Serve as a resident composition resource to Operations, Business Groups, and Corporate Support Management teams, and assist with QA/QC of Hermanson external documents

Assist in all tasks necessary to support Hermanson Company Sales, Business Development and internal & external Marketing, communications, and branding efforts

The salary range for this position is $105,000 to $118,000. (The compensation offered may vary depending on job-related knowledge, skills and experience).

Capabilities & Experience

Strategic thinker with strong organizational and project management skills, experienced in creating strategies and materials for sales and long-term business development

Proven ability to positively support others, including those in cross-functional teams

5-10 years of experience in Sales Support and/or Marketing, preferred experience in a similar role in the A/E/C industry

Leadership experience in managing teams of various sizes

Working knowledge of Adobe Creative Suite (Illustrator, Photoshop, Acrobat, etc.) as well as proficiency in Microsoft Office suite and Adobe InDesign desktop publishing

Professional level written, editing, and verbal communication skills

Possess a problem-solving aptitude, bringing solutions forward

Ability to adhere to deadlines, multi-task, prioritize requests, and fulfill last minute requests

Education

Four-year University degree, preferably in English Composition, Communications, Marketing, related program or relevant experience

A-Player Qualifications

Trust — consistently demonstrates high character, competence, trustworthiness and sincerity

Relationship development — consistently attentive to goals and desires of customer, develops strong relationships with decision makers by exhibiting high integrity and reliability

Knows the customer’s (Hermanson internal) business; possesses credibility and confidence to make recommendations and innovative solutions to the customer’s goals and needs

Professional appearance, conduct, grooming and business dress code that communicates professionalism, level of sophistication, intelligence and credibility. Dresses to fit the business audience, this means a dress code one notch of formality above your audience

SMPS Certified Professional Services Marketer certification (CPSM)

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