Highland Electric Fleets’ mission is to make electric fleets accessible and affordable for all, enabling communities to realize the benefits of cleaner, quieter and healthier fleets.
Requirements
7+ years of experience in growth, digital, or performance marketing with a track record of owning channel strategy and performance
Comfortable operating as a senior individual contributor and subject-matter expert
Experience managing agencies or external vendors and driving strong results from partners
Deep hands-on experience with analytics platforms (GA4, Looker, HubSpot, etc.) and testing frameworks (A/B, multivariate)
Deep hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and paid social tools
Experience developing full-funnel strategies across acquisition, nurture, and retention
Working knowledge of SEO, CRO, and marketing automation tools (HubSpot, etc.)
Highly analytical, with strong communication skills and the ability to distill complexity into clear recommendations
A continuous learner who stays on top of new tools and tactics, and isn’t afraid to challenge how we currently do things
Experience in B2B or public sector (B2G) marketing a plus
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