Lead Favor’s influencer, affiliate, and paid social strategies to drive full-funnel acquisition

Drive paid social channel planning based on target audiences and growth goals

Define and chart Favor’s paid social strategy, including channel mix and creative strategy

Build and scale an always‑on micro‑influencer and affiliate program

Use Impact.com to streamline creator selection, briefing, automated payouts, and program optimization

Serve as primary point of contact for influencer and affiliate partners

Lead outreach, contract negotiations, relationship management, and creator briefings

Oversee creator promotional and discount strategies to drive new‑user growth and retention

Leverage Mobile Measurement Platforms (MMP) and Media Mix Modeling (MMM) for cross‑channel tracking

Measure campaign performance, establish benchmarks, and synthesize data into actionable strategies for senior executives

Partner with product and engineering teams to implement deep links and automation optimizations

Continuously improve campaign technical performance

Collaborate with creative, analytics, and integrated marketing teams to maximize growth

Requirements

Bachelor’s degree

7+ years of demonstrated experience managing social media channels

Experience building out influencer marketing strategy

Ability to map channel investment and strategy to business goals

Experience with measurement tools (MMP and Media Mixed Modeling)

Quantitative ability and advanced understanding of digital media analytics and relevant KPIs

Ability to leverage AI to increase productivity, including elevating creative briefs or data analysis

Experience building relationships with influencers and affiliates

Excellent communication skills and ability to work effectively across departments

Ability to synthesize data into learnings and trends for senior executives

Experience working for DTC brand(s) with aggressive acquisition goals

Core Competencies

Demonstrates expertise in leading influencer and affiliate marketing strategies, with a strong focus on data-driven decision‑making and cross‑channel performance measurement. Proven

Highest‑signal resume keywords

Influencer Marketing Strategy

Paid Social Channel Planning

Measurement Tools (MMP, MMM)

Data Synthesis and Analysis

Relationship

ATS Optimization Keywords

Hard Skills

Social Media Management

Digital Media Analytics

Campaign Performance Measurement

Creative Strategy Development

Quantitative Analysis

Soft Skills

Excellent Communication Skills

Cross-Department Collaboration

Industry Keywords

DTC Brand Experience

Acquisition Goals

Micro-Influencer Program

Affiliate Program

Tools & Technologies

Impact.com

Mobile Measurement Platforms

Media Mix Modeling

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