Company: Beauty By Imagination
Title: Senior Director, Growth Marketing
Location: Remote or Hybrid (NYC Metropolitan area)
Department: eCommerce
FLSA Classification: Exempt
Supervises: Growth Marketing Team (Acquisition & CRM/Retention)
POSITION OVERVIEW
The ideal candidate is a full-funnel growth marketing leader who thrives on scaling the business through strategic media investment and turning every acquired customer into a long-term, high-LTV relationship through disciplined CRM and retention marketing. You’re someone who gets genuinely excited about working with substantial media budgets ($20M+) and turning every dollar into maximum ROI through systematic experimentation and optimization — while building the lifecycle programs (email, SMS, push, loyalty) that keep customers coming back. Whether it’s mastering emerging platforms like TikTok Shop, diving deep into complex multi-channel attribution puzzles, building a segmentation and lifecycle strategy that lifts repeat rate and LTV, or building frameworks that drive aggressive yet sustainable revenue growth, you approach every challenge with data-driven precision and creative thinking. You see growth marketing not just as campaign management, but as the art and science of discovering what makes customers tick — and keeping them — scaling those insights profitably across the full customer lifecycle, from first click to repeat purchase.
You should apply if you:
• Have scaled paid media programs from $5M+ to $25M+ with strong ROAS maintenance
• Love testing, iterating, and finding growth opportunities others miss
• Can balance aggressive growth targets with performance marketing excellence
• Can turn acquired customers into repeat buyers through CRM, lifecycle, and loyalty programs
• Have demonstrable success with social commerce and emerging platforms
• Are passionate about performance marketing innovation and optimization
• Want to own both acquisition and retention for a scaling multi-brand beauty company
• Thrive in fast-paced environments with accountability for revenue growth in acquisition / retention
ESSENTIAL JOB DUTIES & RESPONSIBILITIES
Growth Strategy & Media Investment (30%)
• Develop and execute a systematic growth experimentation framework across all digital and CRM channels
• Identify and test new customer acquisition channels, audiences, and revenue opportunities
• Lead quarterly growth sprints focused on 15–30% revenue increases per channel
• Build predictive models for scaling media investments and market expansion
• Drive Amazon advertising growth strategy across Sponsored Products, DSP, and emerging ad products
• Spearhead TikTok Shop paid media growth through TikTok Ads Manager campaigns and paid amplification of creator content
• Create growth playbooks for rapid channel expansion and media optimization
• Optimize media mix modeling to maximize ROI across both acquisition and retention channels
Channel Performance & Scaling — Acquisition (25%)
• Scale DTC revenue through advanced paid acquisition strategies and customer journey optimization
• Master the Amazon advertising ecosystem and identify new growth opportunities within the platform
• Build TikTok Shop into a major revenue driver through paid media campaigns and product listing ads
• Optimize existing channels for maximum efficiency while discovering new growth levers
• Lead cross-channel attribution and incrementality testing across all media investments
• Execute creative testing strategies and scale winning assets across channels
CRM & Lifecycle Retention (25%)
• Own CRM and lifecycle marketing strategy end-to-end: email, SMS, push, and loyalty/subscription programs across the brand portfolio
• Build segmentation and automated lifecycle journeys (welcome series, winback, replenishment, loyalty) and retention campaigns that grow repeat purchase rate and LTV
• Partner with the acquisition team to design seamless handoffs from first purchase into lifecycle nurture, maximizing CAC payback and LTV:CAC
• Drive advanced audience segmentation and personalization at scale across both acquisition and retention touchpoints
• Set and own retention KPIs (repeat purchase rate, LTV, retention’s share of revenue, email/SMS-attributed revenue, churn and list health) alongside acquisition KPIs
• Evaluate, select, and manage CRM/ESP, loyalty, and subscription technology (e.g., Klaviyo, Attentive, Braze, Yotpo, or similar)
• Test and scale lifecycle offers, loyalty tiers, and subscription mechanics to deepen customer relationships
Performance Analytics & Optimization (12%)
• Develop sophisticated attribution modeling for complex multi-touch customer journeys spanning acquisition and retention
• Create automated reporting and alerting systems for campaign and lifecycle performance
• Lead incrementality testing and media mix optimization studies
• Build predictive models for customer lifetime value and acquisition cost optimization
• Drive competitive analysis and market opportunity identification
• Establish unified growth marketing KPIs and success metrics spanning acquisition and retention
Team Leadership & Growth Culture (8%)
• Build and develop a high-performing growth marketing team spanning acquisition, CRM/retention, and growth analytics
• Lead agency and platform partner relationships (media agencies, CRM/ESP, loyalty/subscription vendors) focused on scaling growth
• Foster a culture of experimentation, data-driven decision making, and rapid iteration across both acquisition and retention
• Drive knowledge sharing and best practice development across channels
REQUIRED SKILLS & QUALIFICATIONS
Growth Marketing Expertise
• Proven track record of 2x+ revenue growth through strategic media investments in DTC or e-commerce
• Advanced customer acquisition and scaling expertise across multiple digital channels
• TikTok Shop paid media scaling experience — demonstrable revenue growth results
• Growth experimentation methodology with a systematic approach to testing and iteration
• Experience building and scaling paid media programs from $5M to $25M+ annual spend
• Advanced audience targeting and segmentation across platforms and customer lifecycles
CRM & Retention Expertise
• Proven ownership of CRM/lifecycle marketing with measurable impact on repeat purchase rate & LTV
• Experience building segmentation and automated lifecycle journeys (welcome, winback, replenishment, loyalty)
• Hands-on fluency with CRM/ESP platforms (e.g., Klaviyo, Attentive, Braze, or similar) and loyalty/subscription tooling
• Ability to unify acquisition and retention data into a single view of customer LTV and payback
Performance Marketing Mastery
• Expert-level campaign optimization and bid management across all major platforms
• Attribution modeling and incrementality testing experience with complex customer journeys
• Advanced analytics capabilities for growth modeling and forecasting
• Creative testing and optimization strategies for scaling winning assets
• Customer lifetime value optimization and cohort analysis expertise
Platform Expertise
• Amazon advertising mastery; Sponsored Products, DSP, CTV, Affiliates, and emerging ad products
• TikTok Ads Manager and TikTok Shop paid media — advanced performance campaign experience
• Meta Ads Manager, Google Ads (Search, Shopping, Display, YouTube)
• Retail media networks (Ulta, Walmart, Target) and emerging commerce platforms
• CRM/ESP and loyalty platforms (e.g., Klaviyo, Attentive, Braze, Yotpo, or similar)
• Performance marketing tools — attribution platforms, analytics, automation, and optimization tools
EDUCATION / EXPERIENCE REQUIREMENTS
• Bachelor’s degree required, MBA or relevant certifications preferred
• 10+ years digital marketing / 6+ years in growth-focused roles across acquisition & retention/CRM
• 5+ years team management experience
• Proven track record in beauty/personal care or similar consumer products
• Demonstrated success scaling Amazon business
• TikTok Shop paid media scaling experience highly preferred
• History of identifying and scaling 0-to-1 growth opportunities across the full customer lifecycle
SUCCESS METRICS
• ROAS improvement across channels
How to Apply for this Paid Media Job
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