Agency Omnicom Media

Job Function Media

Job Subfunction Performance Media

Job Description Senior Director, Digital Activation

As a Senior Director, you will play a critical role leading the day-to-day set up and optimization of performance campaigns across multiple programmatic buying platforms – and lead the team as the main point of contact for the strategy to improve campaign performance. You will define, execute and optimize digital programmatic media channel strategies and initiatives ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.

Responsibilities Extensive understanding of all major digital biddable platforms, product offerings and their respective capabilities

Deep understanding and proven excellence within hands‑on‑keyboard (activation) nuances and best practices across all biddable platforms and ad‑serving operations

Ensures highest levels of performance and thought leadership within specialist divisions (search, social, programmatic, ad‑ops and tagging), including creating and circulating POVs

Develops and maintains strong relationships with key digital partners and keeps teams abreast of first‑to‑market opportunities, tech, data, and regulation updates

Key stakeholder in leading upfront deals and negotiations (JBPs)

Creating and driving best‑in‑class biddable digital media strategies that deliver against client objectives within search, social and programmatic channels for assigned client

Providing inputs and guidance around campaign design, including requirements for success and optimal use of biddable platforms

Working side by side with Integrated Planning team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective

Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients

Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Accountability over client’s budgets

Developing strong relationships with clients, key digital platform partners and global counterpart colleagues

Setting Budgets, KPI's and measurement framework

Collaborating with MarSci Team for development and implementation of Test and Learn agenda and framework.

Delivering credible thought leadership on Digital Activation’s role in the Marketing ecosystem, providing a multi‑year vision of the program and lead proactive insights on channel opportunities through both short‑term and long‑term business lenses

Leading communication of Digital Activation's tech/data needs with cross‑functional partners (Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital campaigns and effectively report results to all stakeholders

Ability to effectively manage costs while exceeding performance goals and maintaining quality standards.

Excellent communication skills, ability to distill key ideas for non-digitally centric teams

Managing and mentoring a large team of Digital Activation specialists, providing day‑to‑day guidance as well as career growth and development, across multiple markets.

Directing and managing external agency and vendor teams of 25+

Ensuring team manages and efficiently optimizes programs within budget and KPI goals

Tracking innovation within the industry, and evaluate and identify new partners and technology that will drive best‑in‑class channel strategies for Hearts and our clients

Qualifications 10+ years digital experience, including a minimum of 5 years’ experience managing, mentoring, and nurturing a diverse team in a fast‑paced organization

Experience Within The Entertainment Category Preferred Technical and strategic understanding of programmatic, search and social buying and activation required.

Experience working with Ad Technology stacks and implementation processes

Strong knowledge of marketing technologies & tools (Web analytics, tag management, ad servers, attribution)

Strong analytical skills and understanding of entertainment industry KPI's

Exceptional analytics skills, and confidence acting on marketing data and insights

Comprehensive biddable platform, (search, social and programmatic), campaign setup knowledge across (but not limited to), Google (Google Ads, DV360, Amazon, Meta, TikTok, Snap)

Working knowledge of 3rd party verification tools, including IAS California, New York

For US Job Seekers It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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