About the Role The Senior Campaign Manager, Paid Social & Search is responsible for the end-to-end investment management of paid digital campaigns that drive measurable results for Red Thinking's clients. This role owns paid media from strategy through performance — managing full-funnel strategy, campaign structure, targeting, bidding, budget, and platform execution across paid social and search channels.

The Senior Campaign Manager works closely with the Digital Strategy, Account Services, and Design teams to ensure paid campaigns are strategically aligned and performing at the highest level. This role is a true collaborative partner across internal teams — bringing platform depth, strategic perspective, and proactive communication to every engagement.

This is a highly skilled individual contributor role requiring deep platform expertise, sharp analytical thinking, and the ability to translate data into clear, confident recommendations — including directly with clients. The Senior Campaign Manager is trusted to work independently, with strong ownership of outcomes, and is expected to present as a knowledgeable, confident presence both internally and in client-facing settings.

Key Responsibilities End-to-end investment management of paid digital campaigns

Full-funnel strategy, campaign structure, targeting, bidding, budget, and platform execution across paid social and search

Collaboration with Digital Strategy, Account Services, and Design teams

Platform expertise, strategic perspective, and proactive communication

Qualifications 5 years of hands‑on experience executing, managing, and optimizing paid digital campaigns across multiple platforms within an agency or in‑house marketing environment. (This role is well‑suited for a wide range of experience levels, from seasoned mid‑level to highly experienced professionals.)

Deep platform expertise across Meta Ads Manager, Google Ads, LinkedIn Ads, and similar tools — including advanced knowledge of campaign structure, bidding strategy, and optimization techniques

Proven experience with end-to-end investment management, including budget allocation, pacing, and performance‑based decision making across paid campaigns

Demonstrated proficiency in budget management, campaign optimization, A/B testing, and performance analysis with a track record of improving cost efficiency and ROI

Strong analytical skills with the ability to translate campaign data into clear insights and actionable recommendations

Solid understanding of multi-touch attribution models with the ability to apply attribution data to campaign analysis and client reporting across social platforms

Proficiency in performance reporting tools such as Meta Business Suite, Google Analytics, Supermetrics, and similar platforms

Knowledge of conversion tracking, UTM creation, pixel installation, and Google Tag Manager

Familiarity with AI-powered tools and a demonstrated ability to integrate emerging technologies into paid media workflows

Experience with ad copywriting and the ability to tailor messaging for different audiences and platforms

Excellent written and verbal communication skills, including the ability to present campaign insights clearly to clients and internal teams

Ability to manage multiple campaigns and competing priorities while maintaining strong attention to detail

Proactive, self-directed working style with strong ownership of outcomes and follow‑through

Comfort collaborating across cross‑functional teams — account management, design, strategy — in a fully virtual environment

Ability to travel occasionally for client meetings and periodic team gatherings as needed (our team and much of our client base are rooted in the greater Washington, D.C. area)

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