Serve as the internal SEM channel owner for assigned business units

Lead day-to-day strategy, execution, measurement, and optimization of paid search and shopping programs

Lead multiple simultaneous Search roadmap priorities

Translate business needs into channel enhancements, testing plans, platform improvements, automation opportunities, and scalable operating processes

Monitor campaign performance and conduct investigative analyses

Analyze and refine SEM account structures, campaign types, bid strategies, budgets, targeting methods, and creative assets

Evaluate, pilot, and scale emerging Search capabilities, including Performance Max, AI Max for Search, feed-based campaigns, feed readiness, creative automation, and audience signal strategies

Own SEM performance narratives for stakeholders and leadership, including forecasting, budget recommendations, spend pacing, attribution insights, and executive-ready reporting

Lead SEM knowledge-sharing sessions on methodologies, strategy, industry updates, platform changes, automation, AI Search, Shopping, measurement, and testing learnings

Participate in scrum ceremonies and follow agile principles using project management software

Requirements

Bachelor’s degree

5+ years of hands-on paid search experience

Experience managing enterprise-scale Google Ads and Microsoft Advertising programs, large budgets, and cross-functional business stakeholders

Experience managing Search, Dynamic Search Ads, Shopping Ads, Performance Max, and other automated or AI-enabled campaign types

Deep understanding of automated bidding, Smart Bidding, budget pacing, audience signals, match types, query management, campaign structure, and performance tradeoffs

Proficiency with Google Analytics or Adobe Analytics

Intermediate proficiency in Microsoft Excel

Experience with A/B testing and implementing resulting actions

Excellent communication, presentation, analytical, problem-solving, time management, planning, prioritization, and attention-to-detail skills

Ability to analyze large data sets from multiple sources

Ability to leverage AI-enabled tools, automation, and platform recommendations with sound business judgment and appropriate human oversight

Experience in agile methodology within a marketing organization is a plus

Core Competencies

Demonstrates expertise in managing SEM strategies, including Google Ads and Microsoft Advertising, with a focus on performance optimization, data analysis, and automation. Proficient in leveraging analytics tools and methodologies to drive campaign success and stakeholder engagement.

Highest-signal resume keywords

Paid Search Management

Google Ads

Microsoft Advertising

Performance Max

Google Analytics

ATS Optimization Keywords

Hard Skills

Search Campaign Optimization

Automated Bidding

A/B Testing

Data Analysis

Budget Management

Dynamic Search Ads

Shopping Ads

Audience Signals

Query Management

Performance Tradeoffs

Soft Skills

Communication

Analytical Skills

Problem-Solving

Time Management

Attention to Detail

Industry Keywords

SEM

Agile Methodology

Performance Max

AI Search

Creative Automation

Tools & Technologies

Google Analytics

Adobe Analytics

Microsoft Excel

Project Management Software

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