Job Description

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as the other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing Team in order to maximize ROI, drive traffic, and customers.

Responsibilities

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics and PPC initiatives and campaigns

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Optimize copy and landing pages for paid search engine marketing campaigns

Perform ongoing paid keyword discovery, expansion and optimization

Research and analyze competitor advertising links

Requirements

Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing

Well-versed in performance marketing, conversion, and online customer acquisition

Up-to-date with the latest trends and best practices in search engine marketing

Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Strong analytical skills and experience generating SEM reports

Working knowledge of HTML, CSS, and JavaScript development and constraints

Required Software Used: Google Ads, Wordstream, Google Analytics, Bing Ads

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