Description

West Coast Trial Lawyers is a top-ranked personal injury firm known for its aggressive litigation approach and proven trial results. With over $1.7 billion recovered for clients, we handle complex, high-stakes cases against major corporations.

Position Overview

We are seeking a PPC Specialist to support high-intent lead generation campaigns within the legal space. This role will focus primarily on Google Ads and Meta Ads across high-cost, high-acquisition channels and is not an eCommerce-focused position.

The PPC Specialist will partner closely with the Growth Marketing Director to manage, optimize, and scale performance-driven campaigns, with a strong emphasis on lead quality, conversion performance, and true cost per acquisition. This is a high-impact role for someone who understands how to drive measurable results in a competitive, data-driven environment.

Responsibilities

Manage and optimize Google Ads campaigns focused on lead generation

Build and refine campaign structures based on intent, geography, and performance data

Conduct ongoing search term analysis and implement strong negative keyword strategies

Monitor Auction Insights, impression share, and competitive positioning

Manage and optimize Meta Ads campaigns for acquisition

Use GA4 and Google Search Console to analyze performance trends and identify opportunities

Evaluate performance based on true CPA and signed cases, not just CPL

Collaborate on landing page improvements and conversion insights

Support PPC reporting and help maintain accurate data collection across campaigns

Requirements

2+ years of hands‑on experience managing Google Ads for lead generation

Experience in high-CPC industries such as legal, medical, or financial services

Strong understanding of bidding strategy, match types, and performance optimization

Ability to interpret data and make strategic decisions based on performance trends

Solid understanding of SEO fundamentals, including indexation, canonicals, and keyword intent alignment

Comfortable working in GA4, Search Console, and reporting tools

Self-starter mindset with a proactive and accountable approach to performance

Must be able to work on-site; this is not a remote position

Salary Range: $75,000-$86,000 per year

West Coast Trial Lawyers offers a comprehensive benefits package that includes medical, dental, and vision insurance, a 401(k) with employer contributions, paid time off, sick leave, and holidays, along with firm-sponsored team lunches.

#J-18808-Ljbffr