Overview We’re seeking an experienced PPC Specialist to join our team and elevate our digital advertising efforts in the Home Services industry. In this role, you’ll plan, execute, and optimize paid campaigns across platforms like Google Ads, Microsoft Ads, and social media to drive high-quality leads, boost ROI, and help our clients grow their businesses.

Qualifications Bachelor’s Degree in Marketing, Business, or a related field, or equivalent work experience required

Minimum of two years of PPC campaign management experience, preferably in the Home Services industry (e.g., HVAC, Plumbing, Electrical, Roofing, Moving, etc.)

Proven expertise in managing Google Ads, Microsoft Ads

Strong understanding of keyword research, audience targeting, and competitive analysis

Experience with campaign optimization, A/B testing, and performance tracking

Proficiency in analytics platforms like Google Analytics, Google Tag Manager, and Data Studio

Familiarity with call tracking tools such as CallRail or WhatConverts

Strong organizational and project management skills to handle multiple campaigns simultaneously

Ability to analyze data, identify trends, and implement strategies to improve campaign performance

Excellent written and verbal communication skills

Responsibilities Develop, implement, and manage PPC campaigns tailored to the Home Services industry, ensuring alignment with client goals

Conduct thorough keyword research and audience segmentation to optimize ad targeting and maximize ROI

Create compelling ad copy and engaging landing pages that drive conversions and improve Quality Score

Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS) and provide regular reports with actionable insights

Perform A/B testing on ads, landing pages, and audience targeting to improve campaign effectiveness

Manage ad budgets, bid strategies, and pacing to ensure efficient spending and maximum results

Stay updated on industry trends, algorithm updates, and best practices in paid search and social advertising

Collaborate with the SEO, content, and design teams to ensure cohesive digital marketing strategies

Implement conversion tracking, event tracking, and call tracking to measure campaign effectiveness accurately

Provide recommendations to improve user experience on landing pages and websites to boost conversion rates

Join us to drive measurable results for Home Services businesses across the U.S. and take your PPC expertise to the next level!

Contact 835 Fifth Ave, #308, San Diego, CA 92101

(858) 630-9920

<a href="mailto:[email protected]">[email protected]</a>

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