Job Summary

We are looking for an experienced PPC Specialist to manage and optimize pay-per-click advertising campaigns across multiple channels, including Google Ads, Microsoft Ads, and social media platforms. The ideal candidate has a strong analytical mindset, experience in delivering successful campaigns, and the drive to continuously improve performance and ROI.

Key Responsibilities

Plan, create, and manage PPC campaigns across platforms like Google Ads, Bing, Facebook, Instagram, LinkedIn, and more.

Conduct keyword research, audience targeting, and competitive analysis to develop campaign strategies that align with client objectives.

Write compelling ad copy and create engaging landing pages to maximize conversion rates.

Monitor and analyze campaign performance, providing regular reporting with actionable insights to internal teams and clients.

Optimize campaigns based on performance data, focusing on improving key metrics like CTR, CPA, ROAS, and conversion rates.

Collaborate with account managers, designers, and other specialists to ensure cohesive, effective campaign execution.

Stay up-to-date with industry trends, PPC tools, and algorithm changes to identify new opportunities for campaign growth and innovation.

Manage budgets effectively, ensuring the best use of ad spend and achieving desired outcomes within set limits.

Requirements

2+ years of experience in PPC campaign management, preferably in an agency environment.

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