Position: Senior PPC Specialist

Experience Required: 5+ Years

Employment Type: Full-Time

Location: Remote

Industry Focus: Hospitality, E-commerce, B2B (International Markets)

About the Role

We are looking for a highly skilled and results‑driven Senior PPC Specialist to manage and optimize paid advertising campaigns for international clients across Hospitality, E-commerce, and B2B industries. The ideal candidate should have extensive experience in Google Ads and Meta Ads, with a proven track record of generating qualified leads, increasing ROAS, and scaling advertising campaigns globally.

Key Responsibilities

Google Ads Management

Plan, launch, manage, and optimize campaigns across Search Ads, Performance Max, Display Ads, Demand Gen Campaigns, Shopping Ads, YouTube Ads and Remarketing Campaigns.

Conduct keyword research and competitor analysis.

Improve Quality Scores, CTR, Conversion Rates, and ROAS.

Monitor and optimize campaign budgets efficiently.

Create audience segmentation and targeting strategies.

Meta Ads Management

Create and optimize campaigns on Facebook and Instagram.

Develop full‑funnel advertising strategies.

Build custom audiences, lookalike audiences, and retargeting campaigns.

Conduct A/B testing for creatives, landing pages, and audience segments.

Scale winning campaigns while maintaining profitability.

Analytics & Tracking

Implement and manage GA4, GTM, Conversion Tracking, Enhanced Conversions, Meta Pixel, and Conversion API.

Analyze campaign performance and provide actionable insights.

Create weekly and monthly performance reports.

Industry‑Specific Expertise

Hospitality

Experience running campaigns for hotels, resorts, travel agencies, and tour operators.

Optimize campaigns for direct bookings and lead generation.

E‑commerce

Manage high‑budget Shopping and Performance Max campaigns.

Improve ROAS and reduce Customer Acquisition Cost (CAC).

Experience with Shopify, WooCommerce, or Magento stores.

B2B Lead Generation

Generate high‑quality leads for international markets.

Experience with LinkedIn Ads is an added advantage.

Optimize campaigns for lead quality and pipeline growth.

Required Skills & Qualifications

Must Have

5+ years of hands‑on PPC experience.

Expert‑level knowledge of Google Ads.

Expert‑level knowledge of Meta Ads Manager.

Strong understanding of GA4, GTM, Conversion Tracking, Attribution Models, and Landing Page Optimization.

Experience managing monthly ad budgets of $10,000 to $100,000+.

Strong analytical and reporting skills.

Experience managing campaigns for international markets (USA, UK, Europe, Australia, and the Middle East).

Preferred

Google Ads Certifications.

Meta Blueprint Certification.

Experience with CRM integrations.

Knowledge of CRO (Conversion Rate Optimization).

Basic understanding of SEO and marketing funnels.

Experience using SEMrush, Ahrefs, Hotjar, and Looker Studio.

Key Performance Indicators (KPIs)

Return on Ad Spend (ROAS)

Cost Per Acquisition (CPA)

Cost Per Lead (CPL)

Conversion Rate

Revenue Growth

Lead Quality Score

CTR Improvement

Campaign Scaling Efficiency

What We Are Looking For

Data‑driven decision maker.

Strong strategic thinking and execution skills.

Ability to manage multiple international client accounts.

Excellent communication and reporting skills.

Proactive problem solver with an ownership mindset.

Experience working directly with business owners and marketing teams.

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