Job Brief

We are seeking a driven and motivated PPC Specialist to join our team. The ideal candidate will have a proven track record of managing successful PPC campaigns and possess strong analytical skills. As a PPC Specialist, you will be responsible for driving qualified traffic to our client's websites through the use of various paid search platforms.

Responsibilities

Reports to the Project Manager

Develop and manage paid search campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising

Conduct keyword research and analysis to identify relevant keywords for campaigns

Write compelling ad copy and optimize ad creative to improve performance

Monitor and analyze campaign performance data, identifying trends and making recommendations for improvement

Conduct A/B testing to optimize landing pages and ad creative

Work closely with clients to understand their business objectives and develop customized PPC strategies

Communicate campaign performance data and strategy recommendations to clients in a clear and concise manner

Stay up-to-date with industry trends and changes in paid search platforms and algorithms

Collaborate with other digital marketing team members to develop integrated marketing strategies

Meets all deadlines as assigned in Atilus' project management tool

Skills Required

Associate's degree in marketing, business, or a related field

At least 2 years of experience in managing PPC campaigns, including Google Ads and Bing Ads

Strong analytical skills and experience working with data-driven insights

Excellent written and verbal communication skills

Detail-oriented with strong project management skills

Google Ads and Bing Ads certifications preferred

Experience with Google Analytics and other web analytics tools a plus

Experience with social media advertising is a plus

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