Job Description

Salary: Range: $45k to $65k + Variable Bonus + Benefits

Role: PPC Manager

Reports To: Chief Executive Officer

Key Relationships

INTERNALLY

Brand Managers

Operations Team

Marketing Team

EXTERNALLY

Various Clients

Any 3rd Party Vendors or Service Providers

About Commerce Canal

Commerce Canal provides various brands, licensees and wholesalers with sales and marketing support with brick & mortar retailers, eCommerce etailers and online marketplaces. Our unique offering ranges from on-site support to assist with merchandising to general sales representative support by region or classification.Brands currently supported include Hanes, LEGO Wear, Disney, Timberland, Nautica, 3Doodler, and New Balance to name a few. Commerce Canal currently processes and represents approximately $300mm in annual GMV with the following retailers, etailers and marketplaces: Amazon Vendor Central, Amazon Seller Central FBA, Costco, Kohl’s, Macy’s, Wayfair, Walmart, Zappos and several others.

Job Summary

The PPC Manager will play a key role in the strategic planning and execution of the PPC strategy for several of Commerce Canal’s owned or licensed brands such as LEGO Wear, Hanes & New Balance. The PPC Manager will be responsible for running PPC campaigns and monitoring paid search budgets on platforms including Bing, Criteo, Google, Reddit, Amazon and Pinterest. In this role, the candidate should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO). The candidate should also be highly analytical and comfortable with numbers.

The go-to-market strategy will include selecting the product to focus marketing on and sell profitably. Reporting to the CEO, the candidate will work closely with internal stakeholders, retail partners, e-tail partners and external agencies to execute on this strategy. The ideal candidate will use data-driven decision-making to develop, plan, execute, analyze, and optimize programs that drive traffic to our marketplaces, increase engagement and conversion amongst website visitors.

Responsibilities

Participate in forming effective paid search strategies

Launch and optimize various PPC campaigns

Oversee accounts on search platforms (e.g. Google AdWords, Bing)

Be involved in keyword selection and audience targeting

Monitor budget and adjust bids to gain better ROI

Track KPIs to assess performance and pinpoint issues

Produce reports for management (e.g. dashboards)

Write attractive and concise copy for adverts

Suggest and develop new campaigns across multiple channels

Maintain partnerships with PPC ad platforms and vendors

Find ways to reduce risk of click fraud

Keep abreast of PPC and SEM trends

Requirements and Skills

Proven experience as a PPC Manager or Digital Marketing Specialist

Experience in data analysis and reporting

Knowledge of SEO and digital marketing concepts

Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

Understanding of HTML and XML is a plus

Proficient in MS Office (particularly Excel)

Excellent communication skills

Analytical thinking with strong math skills

BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

Benefits & Working Conditions

Based in Midtown Manhattan with close proximity to major stations

In-office Tuesday to Thursday with optional work from home on Monday and Friday

Competitive salary

Commuter benefits

Annual bonus tied to company and team results

Benefits include 99% premium coverage for health, dental and vision

401(k) plan with employer match

Paid Time Off

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