fal is building the next generation of generative media infrastructure. Our platform gives developers, creators, and enterprises a single API for the fastest, most reliable generative models across image, video, audio, and 3D. We’re growing fast, and performance marketing is a core driver of how we capture and convert demand.

Why this role matters You’ll own and scale our performance engine end-to-end. From high-velocity model launches to paid acquisition across search and social, you’ll drive qualified traffic, conversions, and revenue.

What you’ll do Build and scale a high-performing acquisition engine across search and paid social

Own Google Search: launch agile campaigns for frequent model releases and build always-on campaigns that convert high-intent traffic into revenue

Own paid social (Meta, TikTok, YouTube, Reddit): collaborate with creative and content teams to produce quickly, test aggressively, and scale what works

Partner with marketing and product teams to align on priorities, launches, and messaging

Drive experimentation across channels, landing pages, and funnel conversion

Analyze performance deeply: identify bottlenecks, surface insights, and recommend product and marketing improvements

Build scalable reporting and attribution to tie spend to revenue

The majority of the team is based in San Francisco; this role requires 3-4 hours of daily overlap with PST for alignment and fast execution.

You’ll thrive in this role if you Have 3-6 years of experience in performance marketing at high-growth startups

Have strong hands-on experience with Google Ads and paid social platforms (Meta, TikTok, YouTube, Reddit)

Have experience in B2B and/or prosumer markets (developer tools, SaaS, or similar)

Are highly data-driven and detail-oriented. You care about the numbers and what drives them

Move fast, test constantly, and are comfortable operating in ambiguity

Go beyond campaign execution. Proactively suggest product and growth improvements

Bonus: You have an existing network for producing high-quality ad creatives quickly

Experience marketing technical or developer-focused products

What we offer at fal High-impact role with direct ownership of growth

Fast-paced environment with constant learning

Competitive compensation and equity

Regular team offsites and in-person collaboration opportunities

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