We are looking for a highly analytical and execution-focused Paid Social Traffic Manager to own the day-to-day management, scaling, and optimization of paid social campaigns. This role is centered on driving efficient, high-volume traffic and conversions through continuous testing, performance monitoring, and budget optimization.

Description

We are looking for a highly analytical and execution-focused Paid Social Traffic Manager to own the day-to-day management, scaling, and optimization of paid social campaigns. This role is centered on driving efficient, high-volume traffic and conversions through continuous testing, performance monitoring, and budget optimization.

Duties

Launch, manage, and optimize paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, Snapchat, and LinkedIn

Own daily campaign operations including budget allocation, bid adjustments, and pacing

Scale winning campaigns while maintaining efficiency targets (CPA, ROAS)

Monitor performance metrics and proactively identify optimization opportunities

Execute structured A/B tests across creatives, audiences, placements, and bidding strategies

Manage and refine audience targeting, including prospecting, retargeting, and lookalike audiences

Collaborate with creative teams to iterate on high-performing ad concepts and formats

Ensure proper tracking setup (pixels, events, UTMs) and troubleshoot discrepancies

Build and maintain dashboards and reports to track campaign performance and trends

Stay up to date with platform changes, algorithm updates, and emerging trends

Requirements

2–5 years of hands-on experience managing paid social campaigns with a focus on performance/traffic

Strong experience with Meta Ads Manager and at least one additional platform (TikTok Ads, Snapchat Ads, etc.)

Proven ability to scale campaigns while hitting efficiency targets

Comfortable managing large budgets and high campaign volume

Strong analytical skills with proficiency in Excel or Google Sheets

Experience with tracking tools (Meta Pixel, TikTok Pixel, Google Analytics, etc.)

Detail-oriented with the ability to manage multiple campaigns simultaneously

Preferred Skills

Experience in direct response marketing, lead generation, or eCommerce

Familiarity with creative testing frameworks and performance creative strategy

Understanding of conversion rate optimization (CRO) and landing page performance

Experience with attribution tools or multi-touch attribution models

Basic knowledge of SQL or data visualization tools (e.g., Looker, Tableau)

Key Metrics for Success

Cost per Click (CPC)

Cost per Acquisition (CPA)

Return on Ad Spend (ROAS)

Click-Through Rate (CTR)

Conversion Volume and Growth

Traffic Quality (bounce rate, time on site, downstream conversions)

What Success Looks Like

Consistently scaling traffic while maintaining or improving efficiency targets

Rapid testing and iteration cycles that lead to performance gains

Strong collaboration with creative and analytics teams

Clear, actionable reporting that informs business decisions

Compensation

$88.26 – 94.38/hr W—2

Req ID

37115055

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