Overview The Social Strategist is responsible for the end-to-end development, execution, and optimization of paid social campaigns across multiple platforms. This role acts as a bridge between execution and client strategy, combining platform mastery with the ability to translate data into actionable business insights. Additionally, the Social Strategist serves as a key mentor to junior staff, ensuring operational excellence and maintaining trust with internal and external stakeholders.

Goal Develop social optimization strategies and media plans that drive tangible results

Cultivate industry, platform, and partner relationships

Build consistent trust with both internal teams and external stakeholders

Mentor Associate Social Strategists to ensure flawless daily execution

General Skills and Expectations Meta Media Buying certified with proficiency in secondary platforms

Experience training and managing Associate Social Strategists

Strong client-facing written and verbal communication skills

Highly organized with exceptional attention to detail

Advanced fluency with numbers and Excel formulas

Ability to manage multiple campaigns and tight deadlines

Demonstrated excellence in analytical thinking and resolution

Education and Experience 1-2 years experience with paid social campaign management, agency or brand setting preferred

Bachelor’s degree from an accredited four-year college or university; a focus in Marketing, Advertising, or Communications is a plus but not required

Key Responsibilities Media Strategy & Plan Development

Lead the research, strategy, planning, and presentation of social media campaigns to internal and client teams

Partner with Account Management and Media teams to align social strategy with client needs and insights

Assess partner offerings and new technologies to determine their suitability for client goals

Develop and execute detailed creative and audience testing plans while reporting results back to clients

Maintain mastery of Meta offerings and a solid grasp of secondary platforms including TikTok, LinkedIn, and Reddit

Technical Expertise, Campaign Management & Media Plan Execution

Execute best practices in campaign setup, trafficking, and targeting while utilizing QA checklists and constant optimization to ensure accuracy, brand safety, and performance

Leverage research tools and stay current on industry standards, emerging platforms, and the competitive landscape to inform planning and strategy

Draft professional POVs and insights regarding current events and their strategic implications for client accounts

Reporting and Measurement

Author comprehensive mid-campaign and post-campaign performance reports by aggregating data from various sources

Explain platform algorithms and media delivery in accessible terms for client understanding

Present reports to clients and provide detailed answers regarding campaign performance and execution

Team Management and Mentorship

Train Associates on campaign execution workflows, including planning, trafficking, pacing, and reporting

Oversee and QA Associate's work product to achieve 100% accuracy in all deliverables

Provide training on proprietary and third-party media management platforms and tools

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