Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life

The Senior Paid Social Strategist is responsible for the performance, strategy, and growth of likely our largest paid advertising accounts. He or She is also responsible for the growth of the paid advertising strategists &/or specialists skillsets through coaching, consulting, and being an end‑all strategic resource for the team. Through the responsibilities outlined below, the Senior Performance Analyst plays an integral role in the development of the paid advertising offering and retention of its business

Responsibilities

Own strategy on 3-5 accounts OR $20k MRR minimum

Lead and manage paid advertising strategy and initiatives to achieve success

Spearhead strategic conversations with client and own the paid social client relationship

Tactfully direct and hold your account teams accountable while maintaining a positive environment

Lead and facilitate strategic decision making and pivots

Contribute to development of junior talent by way of collaboration, example setting, and executing on key mentorship moments

Contribute to execution of campaigns A-Z, including building, optimizing, and reporting when needed

Own performance and strategy with the collaboration of specialists and or other strategists on allocated accounts

Push department offering forward through strategic iteration and development, exploration of new techniques and thought leadership to maintain the cutting edge

Contribute to the development and growth of the paid advertising department where applicable

Contribute to new business development through service expansion identification, strategic audits and development of paid social pipeline

Ability to speak to and strategize broader business impact of Paid Social efforts, using additional attribution platforms such as Google Analytics or Shopify

Display general comprehension of the broader marketing funnel, not just paid social, in order to advocate for paid social when compared to against other channels

Employ AI technologies to enhance and optimize business processes

Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements

3-5 years of experience in paid digital advertising (paid social advertising background preferred)

Proficiency in Facebook Ads Manager & other emerging social platforms (TikTok, Twitter, Pinterest, etc.)

Strong attention to detail and time management skills

Self-starter who thrives in a fast-paced environment

Proactive, organized, and able to work autonomously

Understanding of the online advertising industry and social media

Client Communication & Public Speaking skills

Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables

Key Performance Indicators

Client Success Rate (hitting client goals)

Account Growth & Retention

Product & Strategy Development

Most Important Things (MITs):

Account Growth & Retention (Results & Sentiment)

Development of paid strategies for partners and department

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

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