Description This role is categorized as HYBRID . This means the successful candidate is expected to report to Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

The Paid Social Specialist is a hands‑on, results‑oriented individual responsible for the day‑to‑day management and optimization of Paid Social campaigns. This role requires a strong understanding of Paid Social principles and a passion for data‑driven decision-making. The Paid Social specialist will execute campaign strategies, monitor performance, and identify opportunities for improvement within the assigned brand accounts.

Major duties and responsibilities Channel development & advancement: independently seeks opportunities to learn the processes within own channel, and the tools/approaches that can be applied to these challenges.

Campaign management: implement, manage, and optimize Paid Social campaigns across various platforms.

Keyword research & targeting: conduct keyword research, develop targeted ad groups, and refine audience targeting.

Performance monitoring: closely monitor campaign performance, identify trends, and analyze key metrics (e.g., ctr, conversion rate, cpa).

Budget pacing: manage campaign budgets and ensure efficient spending to maximize ROI.

Reporting: generate regular performance reports, providing insights into campaign effectiveness and areas for improvement.

A/B testing: conduct a/b testing on ad copy, landing pages, and other campaign elements to optimize performance.

Platform expertise: maintain up‑to‑date knowledge of Paid Social platforms and best practices.

Collaboration: work closely with other team members to ensure cohesive marketing efforts.

Performance‑driven decision making & planning: exercise decision‑making skills sufficient to propose solutions to leadership and a plan for utilizing established procedures to create new solutions.

Team cooperation & development: build strong internal relationships by sharing key information with colleagues, supervisors, and project leaders. Actively participate in discussions about team priorities and direction. Clearly communicate relevant facts, practices, and policies, such as campaign performance metrics and optimization strategies, ensuring effective information exchange with team members and leaders.

Requirements Bachelor degree required

Requires theoretical knowledge in specialization and entry‑level understanding of practices, typically acquired through an undergraduate degree, certification, or comparable work experience.

2+ years of experience in Paid Social marketing.

Proven track record of successfully managing and optimizing Paid Social campaigns.

Strong understanding of Paid Social principles and best practices.

Proficiency in using Paid Social platforms.

Excellent analytical and problem‑solving skills

GM DOES NOT PROVIDE IMMIGRATION‑RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

Benefits Overview From day one, we’re looking out for your well‑being—at work and at home—so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non‑discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

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