About this position

We grow tour operator businesses.

Through marketing software and expert services, TOMIS generates more direct bookings for your business, makes sense of your marketing and sales data, and streams your operations.

Job Title: Paid Social Specialist

Department: Paid Advertising

Reports To: Senior Paid Social Team Manager

Work Location: In-office, Hybrid, or Remote

Role Overview

The Paid Social Specialist is a strategic and execution-focused role responsible for owning paid social campaigns across Facebook, Instagram, and emerging platforms for TOMIS clients. This role works cross-functionally with Marketing Managers, Google Ads Specialists, and leadership to deliver measurable results for clients in the tourism industry.

This position blends creative and analytical expertise — from developing compelling ad creative to building audience strategies and analyzing performance data. The Paid Social Specialist is expected to operate independently in day-to-day campaign execution while contributing to broader marketing strategy and departmental growth.

Role & Responsibilities

Develop, implement, and continuously optimize paid social strategies across Facebook, Instagram, and other relevant platforms

Manage and execute campaigns across multiple client accounts aligned with client goals, budgets, and revenue targets

Design and produce ad creatives (copy, visuals, formats) that are compelling, on-brand, and performance-driven

Adjust bidding strategies, budgets, and targeting to maximize ROI

Identify and resolve underperforming ads and audiences to improve campaign efficiency

Audience Development & Budget Management

Develop, test, and refine audience segments to optimize targeting

Implement lookalike and custom audience strategies to increase reach and relevance

Navigate privacy updates and adapt audience strategies accordingly

Build budget recommendations based on CPA targets and historical performance

Share budget insights with team members and leadership to inform best practices

Performance Reporting & Client Communication

Compile and analyze monthly performance reports including spend, revenue, and engagement metrics

Present insights and strategic recommendations to clients

Share broader trends and service-level insights with upper management

Maintain regular communication with clients and internal teams on performance and optimizations

Manage client expectations with transparency and data-backed insights

Partner with Google Ads Specialists and Marketing Managers to align paid social within broader marketing strategies

Ensure cohesive messaging across digital channels (search, email, social, etc.)

Collaborate on testing and launching new paid channels (e.g., Reddit, Snapchat, YouTube Shorts)

Client Audits & Internal Development

Conduct paid social audits for prospective clients to support the sales process

Develop templates, audience frameworks, and campaign guidelines for team-wide use

Contribute to internal processes and evolving best practices within the paid advertising department

Continuous Learning & Industry Awareness

Stay current on platform updates, algorithm changes, and emerging trends

Participate in webinars, events, and networking to maintain expertise

Proactively bring new ideas and innovations to improve campaign performance and team knowledge

Desired Additional Skills

Experience with creative development and performance optimization

Strong understanding of social media trends and platform changes

Advanced problem-solving skills for complex campaign challenges

Enthusiasm for testing and scaling new platforms and strategies

Physical Working Conditions

The following physical requirements represent those necessary to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

Standing – 5%

Walking – 5%

Bending – Occasionally

Kneeling – Some

Lifting – Up to 25 pounds

Reaching – Regularly

Telephone Use – Yes

Computer Use/Manual Dexterity – Yes

Ability to Travel – Up to 10%

Position Highlights

Opportunity to be part of a rapidly growing paid advertising department within a company with strong product‑market fit in the tourism industry

Exposure to a variety of clients and marketing strategies across multiple platforms

Opportunity to test and innovate on emerging paid social channels

Collaborative, cross‑functional team environment

Flexibility to work remotely or in-office

What We Offer You

Competitive salary, based on experience

Unlimited PTO and growth opportunities

401(k) with company match

Discounts on outdoor industry gear and experiences

Company wellness program with gym reimbursements

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