Requirements Bachelor’s degree, or equivalent experience

5+ years of growth marketing experience, hands on, executing, and optimizing on ad campaigns based on data trends (bonus for in-house growth experience at a DTC company)

Intensely data-driven in your approach to solving problems, with a persistent desire to look for opportunities through data analysis, go multiple levels deep, understand, and take action

Motivated by learning and mastering new things; constantly testing & learning to figure things out; willing to take calculated risks

Experience working with complex omni-channel attribution models

What the job involves We are seeking a Growth Marketing Manager to run paid social channel efforts across both Harry’s and Flamingo brands

In this highly data-driven, analytical role, you will own the strategy, creative development, execution and optimization to drive profitable growth through managing digital marketing campaigns across Meta, Tik Tok, Reddit, etc)

You will run programs that have a direct impact on the growth of Harry’s omni-channel business through your management of these existing channels, while exploring other marketing channels that will drive new customer acquisition

Define strategy, manage and efficiently scale customer acquisition, primarily through Meta

Lead and perform campaign planning, execution and optimization to deliver sales and ROI targets

Set and manage monthly and yearly goals for profitable growth in new customer acquisition in the channels you lead

Track and report on performance, identifying key wins and learnings to advise future campaigns

Identify opportunities to expand into new digital channels

Work cross-functionally on projects across Harry’s and Flamingo portfolio of products

Track emerging trends and identify new, innovative ways to evolve our growth marketing strategy, grow the audience and drive new customers

Who you will work with Report to Director of Growth Marketing

Work side-by-side with a best-in-class Growth team – Performance Marketing, Creative Development, and Analytics

Internal teams at Harry’s including Product, Lifecycle & Engagement, Brand Marketing, and more

Manage external vendors and agency partners across various marketing channels and tools

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