#Dreambig

#Draftline

Purpose:​

Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. Our portfolio of iconic brands includes global classics like Stella Artois, Budweiser, and Corona, and well-known favorites such as Camden Hells, Beck’s, and Leffe. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.
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That’s Who We Are: Come and OWN IT.

About draftLine:

draftLine is our award winning in-house agency. Creatives, strategists, producers, and marketers gathered from all over Europe revolutionizing the way we do marketing in our company. We believe that brands that ignore people get ignored by people, that’s why our mission is to build brands with people at the heart. As insiders we collaborate with every discipline within ABI, as well as external partners, to deliver communication plans that connect and drive growth for our brands.

Based out of our central London office, with its own production studio and rooftop bar, we will work hand in hand with global and local marketing teams to develop top notch creative work. 

The Role:

The draftLine digital media team are looking for a first-class Paid Social Executive to help supercharge paid social and digital performance across our EU portfolio.

Reporting to the Biddable Media Lead and working closely with our in-house digital team, you will play a central role in the day-to-day activation and optimisation of paid social and programmatic campaigns. We’re looking for someone who can hit the ground running, taking ownership of campaign execution while contributing to how we continuously raise the bar on biddable media.

If you are passionate about paid social and biddable media, have solid hands-on platform experience and are excited by the prospect of working across the world’s biggest beer brands, we’d love to hear from you.

Duties & Responsibilities:

You will work closely with the UK Biddable Media Lead to deliver best-in-class campaign activation and performance across paid social, online video and programmatic channels, including Meta, YouTube, TikTok, Snapchat and DSP partners.

Campaign Activation & Management

• Activating and managing campaigns across Meta, YouTube, TikTok, Snapchat and DSP partners

• Building campaign setups with a high level of accuracy and trafficking them to deadline

• Monitoring live campaigns daily, identifying trends and flagging optimisation opportunities proactively

Performance & Reporting

• Delivering insight-led reports to internal stakeholders on a regular cadence

• Translating data into clear, actionable recommendations that drive continuous improvement

• Supporting post-campaign analysis and contributing to the presentation of results

Planning Support

• Assisting with brief responses across paid social and online video

• Contributing to audience strategy, creative recommendations and channel planning discussions

• Collaborating effectively with internal Digital Media and Marketing teams to bring campaigns to life

• Supporting the biddable activation of our world-class sponsorship properties, including the FIFA World Cup, Wimbledon and the Olympics, helping to bring these iconic moments to life in paid media

Finance & Operations

• Managing campaign finance workflows from purchase order through to reconciliation

• Maintaining accurate budget trackers and flagging discrepancies promptly

Who We’re Looking For:

• 1 to 3 years of hands-on biddable media experience, agency-side or in-house

• Excellent knowledge of the paid social and programmatic landscape, including platform products and partners

• Proven hands-on experience across core platforms: Meta Ads Manager, Google Ads, DSPs, TikTok Ads Manager or similar

• Highly numerate and analytical, with the ability to translate data into clear, actionable insights

• Excellent communication and presentation skills, comfortable engaging stakeholders at varying levels of seniority

• Proficient in Excel or Google Sheets

• Proactive and curious, with the ability to manage multiple priorities in a fast-paced environment

• Confident, resilient and not afraid to make the role your own

• Someone who takes ownership, flags issues early and is comfortable challenging the status quo constructively

Benefits & Perks:

• 18-month fixed term contract with the possibility to extend based on performance and business needs

• Benefits for you and your family to help your physical and mental health

• Competitive parental leave and pension double contributions

• 25 days holidays per year + bank holidays

• Employee benefits to help your physical and mental health and overall well-being

• 2 volunteer days a year to support your local community

• Global Bonus

• Private Medical Care

• 26 weeks paid leave for primary caregiver

Why build your career with us

We recruit for mindset, ambition, cultural fit, and growth opportunities.

UNIQUE CULTURE

We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.

BRANDS EVERYONE LOVES

We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites. 

GROWTH OPPORTUNITIES

Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.

#LI-BudweiserUK&I