Manage day-to-day execution and optimization of paid search campaigns across Google Ads and other relevant platforms

Support YouTube campaign execution, including campaign builds, audience targeting, creative trafficking, testing, and optimization

Build and launch new campaigns, ad groups, ads, audiences, and targeting initiatives based on established strategy

Monitor campaign performance, pacing, budgets, and key KPIs and proactively identify opportunities or issues

Conduct ongoing optimizations across bidding, budgets, keywords, search queries, audiences, creative, and campaign structure

Analyze performance trends and provide actionable insights and recommendations to improve efficiency and growth

Partner with the Director of Paid Media to execute structured testing plans and evaluate results

Assist with forecasting, monthly budget management, and performance reporting

Maintain campaign documentation, naming conventions, QA processes, and other paid media operational standards

Partner with internal creative, merchandising, analytics, and marketing teams to support campaign needs and business priorities

Develop working knowledge of paid social campaigns and processes to provide cross-channel support as needed

Stay current on paid search, YouTube, platform, measurement, and industry developments and identify relevant opportunities for the business

Requirements

1-3 years of hands-on paid social or digital marketing experience

Strong working knowledge of Meta Ads

Experience with campaign setup, optimization, budget management, reporting, and performance analysis

Strong analytical skills with the ability to translate campaign data into actionable insights

High attention to detail and strong organizational and QA skills

Comfortable managing multiple campaigns, priorities, and deadlines simultaneously

Ability to work independently while collaborating within a broader paid media team

Strong written and verbal communication skills

E-commerce or direct-to-consumer experience is preferred

Core Competencies

Demonstrates expertise in managing and optimizing paid search and social campaigns, with a strong focus on performance analysis, budget management, and collaboration across teams. Proficient in translating data insights into actionable strategies to drive campaign efficiency and growth.

Highest-signal resume keywords

Google Ads Management

Meta Ads Knowledge

Campaign Optimization

Performance Analysis

Budget Management

Hard Skills

Paid Search Campaign Management

YouTube Campaign Execution

Audience Targeting

Bidding Optimization

Keyword Analysis

Creative Trafficking

KPI Monitoring

Campaign Reporting

E-commerce Marketing

Direct-to-Consumer Marketing

Soft Skills

Analytical Skills

Attention to Detail

Organizational Skills

Communication Skills

Collaboration Skills

Industry Keywords

Digital Marketing

Paid Media

Campaign Documentation

QA Processes

Cross-Channel Support

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