Paid Search Manager
This is a remote role, that does require you to work closely and collaboratively with a team.
Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.
First-Party Data Collection:
As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
Proprietary Advertising Technology:
Our proprietary, all-in-one 360* advertising platform centralizes reporting, operations, and creative in a single streamlined system.
Impactful Integration:
Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access to all major advertising exchanges and mobile app inventory.
Targeted Solutions and Customer Service:
We provide hyper-targeted advertising solutions and offer white glove customer service.
Multi-Platform Delivery:
Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
Creative Support:
We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.
The Paid Search Manager Opportunity:
As a Paid Search Manager, you will assist in planning, implementing, and maintaining search marketing campaigns. This position is essential to the day-to-day running of accounts and requires an individual that works well in a team-based, fast-paced, detail-oriented environment. While advanced strategic thinking is not expected, the successful PSM is resourceful and demonstrates the initiative to participate in advanced projects.
Keyword analysis – build keyword lists, analyze search volume and make recommendations
In-platform setup of paid search campaigns
Text creative copywriting for paid search
Day-to-day management of performance including oversight of bid recommendations, execution details, budgets/accounting to meet goals and KPIs of clients
Maintain and track ROI and ad spend across all accounts monthly
Keep up to date with best practices, bid management systems, keyword development tools, and industry research
Generate monthly reporting and performance insights that lead to gains against client business objectives
Troubleshooting any technical and performance issues
Also responsible for other duties as assigned, such as supporting on special projects and assisting Associate Paid Search Manager in development of search strategies
Responsible for account record keeping including IOs, Asana tickets, and email correspondence
Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments
Experience managing home services Search and LSA accounts
~ Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising or Marketing
~1-2 years hands-on experience buying media through Google and Bing, proven track record of exceeding client’s goals
~ Must be proficient, intermediate level, with Excel, PowerPoint, Word
~ Excellent interpersonal and communication skills – Able to speak, write clearly and persuasively
~ Possess a strong understanding of digital advertising and the digital media landscape
Competitive base plus bonus plan
~9 Paid Holidays (Two personal/floating Holidays)
~ Health, Dental, Vision
~Continuous training opportunities
~ Fully remote opportunity
~ We help business owners reach their ideal customers with a combination of programmatic advertising, search engine marketing, and more.
To foster your success, you’ll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. Whatever your professional goals, you’ll have the opportunity to make steps toward your target and take your career to new heights!
Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.
Work @ Home Base Pay Range:
$Work @ Home Total Compensation Range:
$
How to Apply for this Paid Media Job
Posted In
Junior Level PPC and Paid Social Jobs, Agency Jobs, Google Advertising Jobs, Microsoft/Bing Advertising Jobs, Paid Search (SEM) Jobs, Programmatic Media Jobs