Paid Search Manager – Lead Generation

Location: Austin, TX (Hybrid. In office Monday, Wednesday, Friday)

Reports To: Director of Paid Ads

Team: Search Engine Marketing

The Opportunity

Paid search moves fast, and execution is what turns strategy into results.

As SEM Manager, you will manage day to day paid search and paid social performance for a portfolio of B2B client accounts, building campaigns, optimizing spend, and translating platform data into clear, actionable next steps. Your focus is generating qualified leads that move through a sales pipeline, not just clicks or impressions.

This role is built for someone who has a strong command of the platforms and is ready to take on more ownership over account health, client communication, and performance outcomes. You will work closely with a Senior SEM Manager and a rockstar analytics team, learning how lead quality and pipeline signals connect to revenue while building the judgment to make bigger calls over time.

This is a hands‑on execution role with a clear growth path toward greater strategic ownership.

About Intellibright

Intellibright is a performance driven digital marketing agency built around accountability and close client partnerships. Our proprietary revenue analytics connect marketing activity directly to pipeline, sales, and revenue.

Recognized by Inc. 5000 and the Financial Times 500 as one of the fastest growing companies in the Americas five years running, Intellibright is a profitable, self funded agency headquartered in Austin, Texas.

Search at Intellibright does not operate in isolation. SEM is tightly integrated with SEO, CRO, Analytics, Web, and Digital Strategy so paid demand converts, compounds, and scales.

What You Will Own

Day to day management of Paid Search and Paid Social campaigns across an assigned portfolio of B2B lead generation clients

Campaign build, structure, and ongoing optimization tied to defined KPIs, with lead quality and MQL to SQL conversion as core measures of success

Keyword, intent, and query level management across branded, non branded, and local demand, with a focus on high intent B2B search behavior

Budget pacing and bid management within approved allocations

Regular monitoring of account health, flagging risks and opportunities to your Senior SEM Manager

Implementation of platform automation and AI bidding strategies within established guardrails

Coordination with client CRM and sales handoff processes to track leads from click through pipeline stage

Clear, accurate client facing reporting that connects campaign activity to lead volume, lead quality, and pipeline contribution

Partnership with Analytics to pull insights and apply them to active optimizations

Coordination with CRO, landing page, and website teams on campaign supported experiences, including lead form and gated content performance

Responsiveness to performance shifts, with escalation when trends require senior review

How You Work

You execute against clearly defined KPIs

You know when to flag a trend versus when to act on it yourself

You balance platform automation with hands on account management

You think beyond clicks to intent, quality leads, and revenue

You understand that a lower volume of the right leads beats a high volume of the wrong ones

You communicate tradeoffs clearly to your manager and to clients

You take ownership of the accounts in your portfolio

You are eager to build toward greater strategic responsibility

What We Are Looking For

3 to 5 years of hands on paid search experience, ideally including B2B lead generation accounts

Solid working knowledge of Google Ads and Microsoft Ads, paid social experience a plus

Ability to manage campaigns against KPIs tied to lead quality, cost per lead, and efficiency, not just volume

Familiarity with longer B2B sales cycles and how paid media supports pipeline rather than immediate transactions

Comfort working with CRM platforms such as HubSpot or Salesforce to track lead flow and campaign attribution

Experience managing meaningful budgets with attention to pacing and performance

Working understanding of AI, automation, and auction dynamics

Comfort pulling insights from analytics tools and applying them to optimizations

Clear written and verbal communication for client facing reporting

Agency or multi client experience preferred

Strong attention to detail and follow through

Compensation and Benefits

Base Salary: $54,000 to $76,000 depending on experience

5 percent performance based bonus opportunity

100 percent company paid healthcare premiums including medical, dental, vision, and life

401(k) with up to 5 percent company match

28 days combined PTO and holidays plus two additional remote work weeks annually

Culture and Expectations

Hybrid role with required in office presence Monday, Wednesday, and Friday

Fast moving environment with high expectations and clear ownership

Collaborative teams that value clarity, accountability, and results

16 plus years of profitable, self funded growth

Why This Role Matters

This role exists to keep client accounts running with precision day to day, so performance signals get caught early and opportunities do not sit unaddressed.

If you want to build real paid search expertise inside a performance driven agency and grow into bigger responsibility over time, this is where you belong.

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