Paid Media Specialist

Help Wanted

World Emblem International

Location
Job Type
Full Time
Date Posted
May 11, 2026
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Job Title You'll manage paid media strategy and execution across Meta, Google, TikTok, and other platforms for three ecommerce brands.

This is hands-on work — you'll be in the accounts daily, optimizing campaigns, testing creative, and driving measurable revenue growth. You'll report to the Director of Ecommerce and Digital Marketing.

Essential Duties And Responsibilities Identify new channels and growth opportunities

Plan, build, and optimize campaigns across Meta Ads, Google Ads (Search, Shopping, Performance Max), TikTok Ads, and LinkedIn Ads

Manage six-figure monthly ad spend across multiple brands and platforms

Own performance metrics: ROAS, CAC, contribution margin, incrementality

Develop and test audience strategies, creative concepts, and landing page variations

Build and maintain reporting dashboards; deliver actionable insights to leadership

Collaborate with creative team on ad assets, messaging, and promotional campaigns

Stay current on platform changes, betas, and best practices

Qualifications 3-5 years managing paid media for ecommerce or DTC brands

Proven track record scaling campaigns profitably on Meta and Google

Experience with TikTok Ads a plus; eager to learn new platforms

Strong analytical skills — comfortable in GA4, Excel/Sheets, and BI tools

Understanding of attribution challenges and how to navigate them

Creative eye — you know what makes an ad stop the scroll

Self-starter mentality; you don't wait to be told to optimize

Clear communicator who can translate data into decisions

Skills Full-funnel campaign planning

ROAS & CAC optimization

Incrementality testing

Creative strategy & testing frameworks

Landing page optimization

Competitive analysis

New channel evaluation & expansion

Work Environment • Fast-paced, results-driven — We're building a digital marketing operation from the ground up. You'll move quickly, test often, and own outcomes.

• Autonomy with accountability — No micromanagement. You'll have the freedom to run campaigns your way, with clear expectations on performance.

• Collaborative team — Work directly with leadership, creative, and ecommerce teams. Ideas get heard; good ones get implemented.

• Multi-brand exposure — Manage campaigns across three distinct brands with different audiences, products, and strategies. No two days are the same.

• Real budget, real impact — Six-figure monthly spend means your decisions matter. Wins are visible, and growth is measurable.

• Remote-friendly flexibility — Remote or hybrid from our Miami headquarters. We care about output, not office hours.

• Learning culture — Platforms change constantly. We invest in staying current and encourage experimentation.

Physical Demands Prolonged periods sitting at a desk and working on a computer

Must be able to operate standard office equipment (computer, keyboard, mouse, phone)

Ability to view and read information on a computer screen for extended periods.

World Emblem is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. World Emblem is proud to be a drug free workplace. All applicants will undergo a criminal background check, pre-placement drug screen, and are in compliance with E-Verify

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