Carnegie | A Career That Helps Higher Education Thrive

We partner with colleges and universities to create lasting impact—for institutions, students, and the world they’ll shape. At Carnegie, your work contributes to something bigger: advancing opportunity through higher education. We invest in people, not just positions, and build careers that grow with you.

Carnegie Life | Our People & Culture | Benefits

About The Job

Paid Media Specialists (internally known as Social Media Specialists) are responsible for managing paid social media advertising campaigns, including account and campaign setup, audience creation, bidding and budget management, and regular testing for Carnegie’s higher education clients. They also support and mentor Social Media Associates by providing training and feedback on best practices.

Duties and Responsibilities

Paid Social Media Campaign Management

Create paid social media advertising accounts and campaigns across all platforms per the latest best practices

Optimize paid social media advertising campaigns on a monthly basis for optimal performance

Review Social Media Associates’ tasks, ensuring campaigns are set up optimally and offering feedback and support as needed

Reporting and Analysis

Analyze campaign performance effectively based on monthly data trends seen in the platform and Looker Studio dashboards to create monthly client-facing insight notes

Craft meaningful recommendations for client review based on campaign data trends that will have a positive impact on performance

Internal Teamwork

Work collaboratively in a team environment

Show thought leadership through contributions in team meetings, including bringing forward ideas about process improvements, new best practices, and ways to test new ideas and services

Keep pace with paid social media industry trends, sharing articles and updates from platform representatives to the team

Participate in content creation such as social media blogs, webinars, and internal and external resources

Supervisory Responsibilities

Assist with training of Paid Social Media Associates and Specialists

Knowledge/Skills/Abilities:

Excellent attention to detail

Strong problem-solving skills and the ability to adapt to new technologies

Demonstrated ability to work as part of a team while simultaneously managing independent workload/tasks

Ability to learn quickly and adapt to new and changing technologies

Passion, energy, and enthusiasm for digital marketing and customer service/client success

Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis

Physical requirement: Must be able to work at a computer for prolonged periods

Credentials and Experience

Bachelor’s degree required; Marketing/Advertising major or concentration preferred

Basic knowledge of the paid digital marketing landscape

Proficiency with Microsoft Word, PowerPoint, and Excel

2 years of relevant work/internship experience in the paid digital marketing space

Data analysis experience preferred, particularly experience analyzing digital campaign metrics to measure success

Working knowledge of or experience managing paid campaigns within Facebook Ads Manager, LinkedIn Campaign Manager, Snapchat Business Manager, and/or TikTok Ads

Familiarity with Asana or other project management tools a plus

Compensation

The salary range for this role is $55,000–$65,000. Your offer will reflect the experience, skills, and qualifications you bring.